What are the responsibilities and job description for the Account Executive Multi-media Sales position at Salem Surround?
Overview
Salem Media - Sacramento offers an exceptional opportunity for a Media Strategist / Account Executive. We are looking for a highly motivated sales professional to join our growing on-air and digital sales goals. The individual who is hired will sell and manage our multi-media marketing solutions including radio, digital and event sales to local small and medium-sized businesses. The measurement of success comes reaching monthly, quarterly, and annual sales goals while developing new business opportunities designed to meet and exceed client expectations.
Responsibilities
- Prospect for local and regional business. Reach decision makers, set meetings, analyze client needs, and create and deliver compelling and strategic advertising presentations that address client objectives.
- Research and stay current on all local digital marketing trends and opportunities.
- Create and present strategic marketing proposals for key accounts and new business decision makers.
- Accurately project revenues, meet and exceed monthly budgets for all product lines and exceed annual budgets.
Qualifications
- A demonstrated track record of exceeding sales goals in both on-air and on-line media
- Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.
- A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
- A demonstrated ability to understand categories of businesses to prospect in
- A history of doing in-depth needs analysis designed to uncover a client’s needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
- Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
- Poven track record of developing a business marketing strategy for local and regional clients.
- Maintain an appropriate professional appearance and demeanor.
- A demonstrated ability to work with a diverse group of clients
Benefits
- Competitive pay structure based on experience
- Health, dental, vision and life insurance
- 401k retirement plan
- Paid holidays and vacation time
EEO Statement
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.
#advertising #sales #media #broadcast #radio #digital #marketing
#ZR
