What are the responsibilities and job description for the Director of Marketing position at Sales Search Partners?
Our client is a leading provider of high-quality care and learning experiences across multiple locations in 4 states.
We are seeking an innovative and strategic Director of Marketing to lead our marketing efforts and drive brand awareness, enrollment growth, and community engagement across our child care facility network.
Key Responsibilities
Technical Skills
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We are seeking an innovative and strategic Director of Marketing to lead our marketing efforts and drive brand awareness, enrollment growth, and community engagement across our child care facility network.
Key Responsibilities
- Develop and implement comprehensive marketing strategies to increase enrollment and brand recognition
- Create and manage annual marketing budget, ensuring cost-effective campaign execution
- Design integrated marketing campaigns across digital and traditional channels
- Oversee social media strategy, content creation, and community engagement
- Develop targeted marketing materials for different demographic segments
- Conduct market research to understand parent preferences and competitive landscape
- Manage relationships with local community partners, schools, and family-focused organizations
- Track and analyze marketing metrics, creating regular performance reports
- Collaborate with operations and customer service teams to ensure consistent brand messaging Develop recruitment marketing strategies to attract potential families
- Create compelling storytelling that highlights the unique value proposition of our child care facilities
- Bachelor's degree in Marketing, Communications, or related field
- 7-10 years of marketing experience, with at least 3 years in leadership roles
- Proven track record of successful marketing campaigns in education or family-focused industries
- Strong digital marketing skills, including social media, content marketing, and analytics
- Exceptional communication and presentation abilities
- Proficiency in marketing analytics tools and CRM systems
- Experience with budget management and strategic planning
Technical Skills
- Google Analytics
- Social media management platforms
- CRM software
- Marketing automation tools
- Adobe Creative Suite
- Microsoft Office Suite
- Competitive salary commensurate with experience
- Comprehensive health, dental, and vision insurance
- 401(k) matching program
- Professional development opportunities
- Flexible work arrangements
- Performance-based bonuses
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