What are the responsibilities and job description for the Sales Talent Agency is hiring : Senior Field Marketing Manager in Chicago position at Sales Talent Agency?
About Our Client :
They are a fast-growing software company with innovative solutions that empower businesses growing in double digits year over year. As they expand, they are seeking a dynamic and results-oriented Senior Field Marketing Manager to join their team and play a pivotal role in driving regional growth and brand awareness.
Position Summary :
The Senior Field Marketing Manager will be responsible for developing and executing regional marketing programs that drive demand, accelerate pipeline, and engage customers. This role is critical in aligning marketing efforts with sales goals, creating memorable brand experiences, and optimizing go-to-market strategies. You will work closely with the sales, product marketing, and corporate marketing teams to tailor campaigns to regional audiences and measure their success.
Key Responsibilities :
- Strategy Development : Collaborate with sales leadership to create regional marketing strategies that align with revenue and pipeline goals.
- Event Management : Plan, coordinate, and execute field marketing events, including trade shows, webinars, roadshows, partner events, and customer roundtables, ensuring an exceptional experience for participants.
- Campaign Execution : Localize global marketing campaigns and programs to meet regional needs and ensure alignment with customer preferences and market trends.
- Sales Enablement : Partner with the sales team to develop tools, materials, and resources that support sales efforts, including presentations, case studies, and event follow-up strategies.
- Relationship Building : Build strong relationships with channel partners and customers to amplify campaign reach and enhance engagement.
- Performance Tracking : Monitor, measure, and report on campaign performance metrics (e.g., ROI, lead generation, and pipeline acceleration) to evaluate effectiveness and optimize future efforts.
- Content Localization : Work with the content and product marketing teams to customize messaging for regional audiences while maintaining brand consistency.
- Budget Management : Oversee regional field marketing budgets, ensuring effective allocation and ROI optimization.
Qualifications :
What We Offer :
