What are the responsibilities and job description for the Senior Field Marketing Manager position at Sales Talent Agency?
About Our Client:
They are a fast-growing software company with innovative solutions that empower businesses growing in double digits year over year. As they expand, they are seeking a dynamic and results-oriented Senior Field Marketing Manager to join their team and play a pivotal role in driving regional growth and brand awareness.
Position Summary:
The Senior Field Marketing Manager will be responsible for developing and executing regional marketing programs that drive demand, accelerate pipeline, and engage customers. This role is critical in aligning marketing efforts with sales goals, creating memorable brand experiences, and optimizing go-to-market strategies. You will work closely with the sales, product marketing, and corporate marketing teams to tailor campaigns to regional audiences and measure their success.
Key Responsibilities:
- Strategy Development: Collaborate with sales leadership to create regional marketing strategies that align with revenue and pipeline goals.
- Event Management: Plan, coordinate, and execute field marketing events, including trade shows, webinars, roadshows, partner events, and customer roundtables, ensuring an exceptional experience for participants.
- Campaign Execution: Localize global marketing campaigns and programs to meet regional needs and ensure alignment with customer preferences and market trends.
- Sales Enablement: Partner with the sales team to develop tools, materials, and resources that support sales efforts, including presentations, case studies, and event follow-up strategies.
- Relationship Building: Build strong relationships with channel partners and customers to amplify campaign reach and enhance engagement.
- Performance Tracking: Monitor, measure, and report on campaign performance metrics (e.g., ROI, lead generation, and pipeline acceleration) to evaluate effectiveness and optimize future efforts.
- Content Localization: Work with the content and product marketing teams to customize messaging for regional audiences while maintaining brand consistency.
- Budget Management: Oversee regional field marketing budgets, ensuring effective allocation and ROI optimization.
Qualifications:
- Experience: 3-5 years in field marketing, event marketing, or demand generation roles, preferably within the software or technology industry.
- Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- Skills:
- Proven ability to develop and execute regional marketing plans.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Exceptional communication and collaboration skills to work effectively with cross-functional teams and external partners.
- Data-driven mindset with experience analyzing campaign performance and making strategic adjustments.
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).
- Creative thinker with a passion for delivering innovative customer experiences.
- Flexibility: Willingness to travel for regional events (20%-40% travel expected).
What We Offer:
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- Opportunities for career growth and professional development.
- A collaborative, supportive, and innovative company culture.
