What are the responsibilities and job description for the Marketing Specialist position at SalesFirst Recruiting?
THE COMPANY
Join a leading American manufacturer known for crafting high-quality truck beds and trailers built to last. This growing family-owned and operated organizations boasts over 55 years of combined manufacturing expertise, blending tradition with cutting-edge innovation to deliver exceptional products that professionals trust. Based in Texas, they utilize advanced manufacturing principles inspired by major automotive plants to ensure superior efficiency and competitive pricing. This organization prides itself on its commitment to craftsmanship, teamwork, and fostering a dynamic workplace where your contributions truly make an impact.
THE JOB
As a Marketing Specialist, you will play a key role in the research, development, and implementation of branding materials that resonate with the target audience. Working closely with cross-functional teams-including product development and sales-you will ensure cohesive messaging across all platforms.
This position involves competitive market research to uncover customer needs, creating compelling content using graphic design software, managing relationships with dealers, and planning / coordinating trade shows. A significant aspect of the role is staying informed about industry trends and proactively sharing insights to align strategies with emerging opportunities.
Key responsibilities include : Conducting competitive research to identify customer needs and market opportunities.Designing content for websites, social media, email campaigns, and other platforms.Managing and forecasting the marketing budget.Building relationships with dealers and ensuring they are stocked with company merchandise.Planning and coordinating annual trade shows.Collaborating with internal teams to maintain brand consistency.Utilizing graphic design software, including Adobe Suite, to create high-quality materials.THE QUALIFICATIONS
Bachelor's Degree preferred; 2-5 years of experience in marketing or graphic design required.Strong knowledge of graphic fundamentals, layouts, print, color, and web platforms.Proficiency in Adobe Suite (Photoshop, InDesign) and Microsoft Office.Proven ability to work independently with minimal supervision.THE BENEFITS
Competitive starting salary of $70,000 to $80,000 (based on experience)Comprehensive Medical, Dental, Vision, Life, and Disability Insurance401(k) plan with company matchingGenerous Paid Time Off and HolidaysOpportunities for professional development and career growth
Salary : $70,000 - $80,000
