POSITION : AVP, Data Driven Strategy
DEPARTMENT : Digital Marketing
REPORTS TO : Vice President, Digital Customer Experience
LOCATION : Saint Petersburg, FL
AVP, Consumer Data Activation
The AVP of Data-Driven Strategy is a leadership role responsible for developing and executing a comprehensive data strategy across CRM, paid media and social that drives business growth by leveraging data to drive activation, audience and automation strategies. This role requires a deep understanding of data analytics, business strategy, and technology, as well as strong leadership and communication skills. The AVP will lead a team of data professionals, collaborate with cross-functional stakeholders, and champion a data-driven culture throughout the organization.
Key Responsibilities :
- Data Activation & Audience Strategy :
Set the strategic direction for data activation within the brand, aligning with overall brand goals and objectives.
Strategic planning of across all 1P digital properties (CRM, Paid Media, Social) from customer acquisition through engagement and retention.Champion single view of the customer to inform full lifecycle of audience segmentation, activation, and personalization.Development of sophisticated lead generation / quality name acquisition programs.Stay abreast of industry best practices and emerging technologies in CRM, media, social, data activation, and martech.Leadership & Team Management :Lead, mentor, and inspire a team of data-driven strategy professionals.
Provide coaching, mentoring, and professional development opportunities to team members.Foster a collaborative and innovative team environment that embraces data-driven decision making.Personalization & Automation :Develop and implement a comprehensive personalization and automation strategy aligned with overall business goals and objectives.
Define target audiences and customer segments for personalization efforts.Establish key performance indicators (KPIs) to measure the effectiveness of personalization and automation efforts.Evaluate, recommend and support automation technologies and platforms that best meet the needs of the organization.Collaboration & Communication :Partner effectively with key stakeholders across marketing, analytics, CDMO, and other relevant departments.
Communicate effectively with leadership, providing regular updates, reporting, and insights on campaign performance and key initiatives.Leverage Divisional and Multi-divisional levels insights and resources to enhance first-party audience strategiesQualifications :
Bachelor's degree in Marketing, Communications, Business Management, or a related field (MBA preferred).10 years of proven experience in CRM and loyalty marketing, with a minimum of 2 years in a leadership role managing a team.Demonstrated track record of successfully developing and executing data-driven strategies that drive business results.Strong analytical skills, including experience with database segmentation, customer lifetime value (CLTV) analysis, and campaign performance measurement.Experience with programmatic media and marketing automation platforms is a plus.Excellent leadership, communication, presentation, and interpersonal skills.Experience with retail industry is a plus.Passion for the professional haircare industry is a plus.
