What are the responsibilities and job description for the Marketing Coordinator position at SALT Dental Partners?
Overview
Are you a creative and results-driven marketing professional with a passion for helping businesses grow? Do you love crafting engaging social media content, building community connections, and driving new patient growth? If so, we want you on our team!
As a Marketing Coordinator, you’ll play a key role in expanding the reach of this role will support multiple Idaho Region Dental brands, supporting our mission to bring quality dental care to more families. Your primary goal? Drive new patient growth by increasing website traffic, inbound calls, and referrals through strategic marketing initiatives. This role will report to SALT Dental Partners Regional Manager and will collaborate heavily with SALT’s Marketing team.
Responsibilities
Social Media & Content Marketing
Are you a creative and results-driven marketing professional with a passion for helping businesses grow? Do you love crafting engaging social media content, building community connections, and driving new patient growth? If so, we want you on our team!
As a Marketing Coordinator, you’ll play a key role in expanding the reach of this role will support multiple Idaho Region Dental brands, supporting our mission to bring quality dental care to more families. Your primary goal? Drive new patient growth by increasing website traffic, inbound calls, and referrals through strategic marketing initiatives. This role will report to SALT Dental Partners Regional Manager and will collaborate heavily with SALT’s Marketing team.
Responsibilities
Social Media & Content Marketing
- Develop and execute engaging social media campaigns (Facebook, Instagram, etc.) aligned with office promotions and brand messaging.
- Ceate compelling content—graphics, videos, and copy—that resonates with patients and referring practices.
- Monitor and analyze social media engagement, adjusting strategies for maximum impact.
- Build relationships with local businesses, schools, and referring dental offices to increase brand awareness and referrals.
- Plan and execute at least two community events per location per year to engage potential patients.
- Organize doctor-to-doctor lunches and referral office deliveries on a monthly/quarterly basis.
- Develop and maintain a marketing calendar with targeted campaigns and events.
- Track and analyze marketing performance (New Patients/New Patient Exams) to optimize efforts.
- Manage and report marketing budgets for each location, ensuring cost-effective initiatives.
- Work closely with the Salt Marketing team to align strategies and track ROI.
- Attend morning huddles at your primary location at least 3 days a week to stay connected with office operations and team needs.
- Travel to multiple practice locations monthly to engage with patients, teams, and referral partners.
- Support company-wide events, including team celebrations and kick-off meetings.
- Creative & Strategic Thinker - You love crafting unique campaigns and identifying growth opportunities.
- Strong Communicator - Excellent writing and interpersonal skills; comfortable speaking on the phone and in person.
- Social Media Savvy - Experience managing business accounts on platforms like Facebook and Instagram.
- Organized & Detail-Oriented - Ability to manage multiple projects, track budgets, and analyze data for optimization.
- Marketing Background - Bachelor's degree in marketing (preferred) or 2 years of experience in a lead marketing role.
- Bonus Skills - Graphic design, photography, or video editing experience is a plus!
- Be part of a dynamic and growing dental group with a strong community presence.
- Work in a fun, team-oriented environment where your ideas and creativity make a real impact.
- Opportunities for professional growth and collaboration with an experienced marketing team.
- If you’re passionate about marketing and want to play a crucial role in growing a trusted dental brand, we’d love to hear from you!
