What are the responsibilities and job description for the Digital Marketing Specialist position at Saltech Systems?
Description:
We are seeking an experienced and data-driven Digital Marketing Specialist with a strong focus on PPC advertising and SEO to join our team. In this role, you will strategize, execute, and optimize digital marketing campaigns to drive traffic, generate leads, and improve online visibility for our clients. This position requires a results-oriented individual with an understanding of digital advertising platforms, search engine algorithms, and best practices for maximizing ROI. If you are passionate about digital marketing and enjoy using data to inform strategies, this is the opportunity for you!
Job Requirements/Responsibilities:
- Develop and Execute Marketing Campaigns
- Create, Edit, and Publish Content for Website, Blogs, Emails, and Social Media
- Optimize Website and Content to Improve Search Engine Rankings
- Perform Keyword Research and Implement On-Page and Off-Page SEO
- Setup and Manage Paid Advertising Campaigns (Google, Meta, etc.)
- Analyze Ad Performance
- Manage and Grow Social Media Across Platforms
- Design and Deploy Email Campaigns
- Track and Report Using Tools like Google Analytics, GA4, and CRM Dashboards
Education/Experience:
- B.A. in Marketing or Related Field
- 3 years Experience in PPC Campaigns (Google Ads, Facebook Ads, etc.)
- 1 years Experience Managing SEO strategies (on-page, off-page, technical)
- Experience with Tools like Google Analytics, Tag Manager, and Search Console
- Ability to Analyze Campaign, Generate Reports, and Make Data-Driven Decisions.
Job Type: Full-time
Pay: $50,000.00 - $75,000.00 per year
Schedule:
- 8 hour shift
Work Location: In person
Salary : $50,000 - $75,000
