What are the responsibilities and job description for the Senior Manager, Digital Media position at Sam's Club?
Job Title: Senior Manager of App Strategy
The Senior Manager of App Strategy will help shape the strategic direction of our mobile application portfolio. This role will develop and execute comprehensive strategies to optimize app performance, enhance user experience, and improve business growth.
Key Responsibilities:
- Develop and implement overarching strategies to maximize app adoption, aligning app strategies with broader organizational goals and market opportunities.
- Lead the organic app store optimization (ASO) programs, collaborating with the paid marketing ASA campaigns.
- Conduct in-depth market research to identify new trends, competitive landscape, and user preferences. Use insights to inform app strategy and product roadmap decisions.
- Collaborate with product, design, and engineering teams to improve app usability, functionality, and performance.
- Use feedback, data analytics, and usability testing to lead interactive improvements.
- Build monetization strategies that balance user experience with revenue generation goals.
- Establish comprehensive measurements to track user engagement, retention, and revenue.
- Monitor app analytics and performance metrics to identify areas for improvement and optimization.
Requirements:
- 5 years of experience in app strategy or product management with growth through mobile applications or digital platforms.
- Experience with mobile app ecosystem, industry trends, and best practices.
- Familiarity with iOS and Android platforms, app stores, and mobile analytics tools.
- Proficient in breaking down intricate data sets to extract valuable insights and make well-informed, data-centric decisions.
- A creative and challenger mindset with experience building best member experiences.
About Sam's Club:
Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally.
By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners. Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.
