What are the responsibilities and job description for the Senior Manager, Marketing Planning And Strategy - Retention and Engagement position at Sam's Club?
Position Summary...
What you'll do...
We’re looking for a highly strategic and customer-centric thinker who can help develop and implement the vision for member retention communications through utilization of key marketing experiences and platforms (including owned, paid, site, etc.). You will also partner cross functionally, with internal teams as well as external agencies, to drive cutting edge innovation - helping Sam’s lead the way in using data and personalization to drive engagement from our members. This role will work out of our Bentonville, AR office and report to the Sr. Director of Marketing Planning and Strategy.
What you'll do:
- Develop strategies to enhance member engagement and reduce churn.
- Design and lead development of omni-channel marketing strategies to specifically drive member behaviors such as category penetration, omni shopping conversions, increase AOV, etc to improve renewal rates.
- Collaborate with team and cross-functional partners to ensure alignment, transparency of work and areas of opportunity to cross leverage tactics
- Work with Marketing Intelligence to identify key audience cohorts to target and leverage insights (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current member base to optimize campaign performance
- Use innovation and data driven personalization across channels to increase incremental performance and to nurture and retain members
- Define and own goals, KPIs, budget and forecast for performance
- Monitor key retention metrics (renewal rates, engagement rates and other 5 star metrics) to track effectiveness of strategies
- Develop testing strategies (A/B and multivariate tests) in partnership with Marketing Intelligence to continually optimize all areas of the program, including identifying opportunities to better understand our member segments and their lifecycle and behaviors
- Present hindsight campaign reporting - ensuring that all share outs include key learnings
- Partner with Product and Tech teams to run discovery on new and existing functionalities for innovation strategy and testing and share out data requirements for marketing needs while prioritizing initiatives based on business objectives
What you'll bring:
- 6 years of retention marketing experience across areas including CRM and marketing channels, customer segmentation, personalization, and promotions in a B2C environment.
- You are organized, disciplined, detailed and agile
- You possess superior communication skills, flexibility, and grace under pressure
- You have an analytical mindset with experience using data to identify trends and garner business insights to continually optimize performance
- You are results-oriented with a track record of delivering on goals
- You are proactive, tech forward and solutions oriented
- You have a Bachelor’s Degree; Master’s degree a plus
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits & Perks:
Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:
Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaSalary : $90,000 - $180,000
