What are the responsibilities and job description for the Senior Field Event Marketing Manager - Public Sector position at Samsara?

Who we are

Please make sure you read the following details carefully before making any applications.

Samsara (NYSE : IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term.

About the role :

Interested in joining a top-notch marketing team? Do you have experience owning event programs from start to finish? We are looking for an energetic, highly organized, team player who loves a fast-paced environment and thrives on results. In this role, you will meticulously plan, execute & measure events and programs for Samsara's Public Sector business. These events will target Education and Government audiences and may include industry trade shows, hosted lunch & learns, executive briefings and support for our annual customer conference, Samsara Beyond.

This is a highly cross-functional role that requires close partnership across Sales, Account Development, Product Marketing, Marketing Operations & Product Management. As our dedicated Public Sector event marketer, you should be results-driven, detail-oriented, and passionate about driving business impact. This is a fast-growing area of the business that plays a strategic role in our future success.

This role is open to candidates residing in the US except the San Francisco Bay Area and NYC Metro Area.

You should apply if :

You want to impact the industries that run our world : Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
You are the architect of your own career : If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
You're energized by our opportunity : The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
You want to be with the best : At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will :

Own the strategy, planning, execution, and success of the events channel for the Public Sector vertical.

Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing / tracking, KPI measurement, and maintenance of all event assets.

Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.

Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.

Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows.

Support Public Sector sales teams and customers at Samsara's annual customer user conference, Beyond.

Bring energy, creativity, and new ideas to build a successful event program.

Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new office.

Minimum requirements for the role :

8 years of relevant experience in field or event marketing, product marketing, project or program management.

5 years of relevant experience working with B2B high-tech products / solutions.

Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline.

Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization.

Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform.

Strong written and verbal communication.

This position requires travel up to 40% of the time.

An ideal candidate also has :

5 years of industry experience working with Public Sector verticals.

Self-motivated and results-driven, with the ability to think strategically and execute tactically.

Passion for results, measurement and optimization to continuously drive ROI.

Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.

Strong negotiation, and budget-management skills.

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

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