Head of Growth Marketing

Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile, retail display and more. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results.

Our purpose is to deliver unparalleled results for our customers. Samsung Ads is uniquely positioned to perform in the evolving advertising landscape. We deliver on Samsung Electronics’ 50 year commitment to excellence through smart, easy, effective advertising solutions to make advanced advertising work.

We are proud to have built a world-class organization, grounded in an entrepreneurial and collaborative spirit. Working at Samsung Ads offers one of the best environments in the industry to learn just how fast you can grow, how much you can achieve, and how good you can be. We thrive on problem-solving, breaking new ground, and enjoying every part of the journey.

The Head of Growth Marketing will be responsible for developing and executing data-driven marketing strategies to increase Samsung Ads’ customer base and revenue. They will help shape this new division within the Marketing organization and grow the team that will be responsible for driving incremental business opportunities by optimizing the customer lifecycle to drive acquisition, customer conversion and retention. The ideal candidate will also lead Content Strategy & Development across owned and paid channels to drive inbound and consideration.

Reporting into the CMO of the North America Service Business, this leader will drive measurable business results against key strategic initiatives in direct support of the Samsung Ads business. We are looking for a highly skilled Growth Marketing individual with deep expertise in B2B media marketing strategies to achieve revenue growth. This professional will possess a keen understanding of the CTV landscape, preferably FAST, to support the data, insights and performance factors that amplify our competitive advantage in the market.

The right candidate will drive and maximize engagement with our insights-led content across multiple organic, owned and paid marketing channels. They will deliver the definition and execution of a cross-channel strategy that attracts, educates, and nurtures current and potential customers into target segments, through different phases of the consumer journey. They will lead analysis to understand the drivers of performance and identify/implement enhancements to optimize strategy and execution plans. The Head of Growth Marketing will own the experimentation agenda, augment our audience communities, run granular quantitative analyses, and execute on organic growth levers identified through experimentation.

The candidate should thrive in a fast-paced and dynamic environment working cross-functionally with core resource teams to drive results. They should have an entrepreneurial mind-set, taking ownership in creating opportunities, aligning to organizational objectives and be nimble in identifying and sourcing new opportunities. They will be expected to develop and maintain excellent working relationships with all levels within and outside of the organization.

If you have a true passion for developing effective growth strategies aligned with overall business objectives to drive acquisition, customer conversion and retention, we look forward to hearing from you.

Key responsibilities and deliverables:

• Build and lead the Growth Marketing division within Samsung Ads Marketing organization, fostering a culture of continuous experimentation and optimization across B2B channels
• Plan, test and scale a B2B Lead Gen program to grow adoption of business solutions for Samsung Ads products and generate high-quality leads for sales ultimately contributing to revenue growth
• Lead and optimize the entire customer lifecycle including acquisition, retention, and engagement
• Establish clear KPIs and metrics to track and evaluate the effectiveness of growth initiatives and digital marketing channels to ROI goals
• Identify and capitalize on new business opportunities
• Manage the multichannel strategy and execution across media such as paid advertisements, SEO, SEM, social, email, web.
• Own the data & customer analytics journey to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality
• Collaborate with Sales and other cross-functional teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively engaged and nurtured
• Generate and execute the content strategy in correlation to consumer journey touchpoints
• Identify bottlenecks and optimization opportunities to improve conversion rates at each stage of the consumer lifecycle
• Regularly report on strategy and performance results showcasing insights and recommendations to senior leadership teams
• Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools.
• Collaborate with cross-functional teams to ensure seamless execution across marketing, creative, operations and sales
• Develop and maintain strategic partnerships with external vendors, agencies, and technology partners
• Collaborate with vendors to enhance business capabilities, leveraging new technologies to drive innovation

Skills Needed:

• 12-14 years in an organization that supports the Advertising Sales function for F100 brands, with dedicated experience in Growth Marketing.
• Publisher or ad tech experience a plus.
• Proven ability to ideate and execute creative new-user acquisition initiative.

For candidates based in New York, the salary range for this role is expected to be between $215,000 and $240,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role