Senior Manager, Consumer Marketing – Televisions

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role And Responsibilities

Role & Responsibilities

To develop and execute consumer marketing activity to achieve financial, in-market, and brand health objectives for Samsung Televisions. This role is directly responsible for crafting and executing all aspects of marketing communications campaign development, partnership strategy, activations/experiential, and ensuring execution excellence across all comms channels. The position will also serve as a primary marketing liaison for the Media, Digital Marketing, Shopper Marketing, and Inter-Agency Teams to ensure consistent execution across all consumer touchpoints

Strategy Development & Execution

Lead the development and execution of the consumer marketing strategy to achieve financial, in-market, and brand health objectives of Samsung Core (Neo QLED, QLED, OLED and Lifestyle (Frame, Terrace, Premiere, Sero, Serif) TVs.

• Develop the marketing & creative strategy, communications framework, and messaging architecture for national campaigns
• Build integrated marketing programs to support strategic product launches and brand building initiatives to drive awareness, brand desire and preference
• Gain a deep understanding of the products, market opportunities and challenges, brand objectives, and financial objectives
• Work with the Consumer & Shopper Marketing Insights (CSMI) team to deliver a learning roadmap and turn piercing insights into action
• Partner with Product Marketing to develop programs that support product launches and on-going business needs
• Work with the Partnerships team to identify, negotiate, and nurture foundational marketing partnerships that drive the marketing objectives of the brand
• Gain alignment from all stakeholders including Executive Management, IM Management, Product Marketing
  
  
  

Campaign Development & Execution

Lead the development of brand/product campaigns, from brief to execution.

• Initiate creative and IMC briefs that drive communications development & implementation across
• Oversee the creative development and production processes for major integrated marketing campaigns supporting product launches and strategic initiatives
• Partner with direct, extended, cross-functional, and agency teams to execute communication plans across all communication channels
• Partner with the digital and channel marketing teams to drive best-in-class execution across all consumer and shopper touchpoints
• Localize assets developed by the global integrated marketing team for use in local campaigns and activations
  
  
  

Marketing Program Management

Perform day-to-day management of budgets and own the financial approval process.

• Create and submit project proposals into bid management system
• Track approvals and suggest and approve vendors
• Actively manage portfolio budget, tracking all accruals and changes/updates. Prepare updates to finance and management
• Manage marketing assets, ensuring availability of critical assets to partner internal teams, agencies and retailers
• Provide on-going campaign recap/results and recommend optimizations to improve ROI
  
  
  

Skills And Qualifications

Minimum Qualifications

• 12 years of marketing/brand experience in major consumer tech, CPG, and marketing services organization
• A Bachelor’s degree plus 8 years of marketing/brand experience in a major consumer tech, CPG, marketing services organization or an MBA and at least 6 years of job fit experience
• Experience in strategic planning and world-class marketing execution
• Experience distilling complex marketing strategies into clear, cogent briefs
• Nimbleness and ability to work in a fast-paced environment with demanding timelines
• Knowledge of how marketing activities impact a P&L and have financial discipline
• Sharp insight into advertising execution
• Digital savvy; good working knowledge of digital and social media
• Ability to manage and mentor direct reports, cross-functional teams, and external resources
• Ability to navigate large, complex organizations and manage through conflicting priorities
• Excellent verbal and written skills
• Proficient in Microsoft PowerPoint, Word, Excel
• Less than 5% Travel
  
  
  

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