Sr. Manager, Adtech Corporate Marketing

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role And Responsibilities

Role & Responsibilities

We are seeking a Senior Manager, AdTech to join our team and help us continue to scale. This role will be part of our cross-functional team that leads a digital go-to-market strategy from experience and content production through programming and curation. This position reports directly to the Sr. Director of Big Data and will partner with all functional and business leader within Corporate Marketing as well as across all of Samsung Electronics America.

Essential Duties and Responsibilities include the following:

Specific responsibilities include:

• Strategic:
• Digital Marketing: CRM, content, campaigns, database marketing, marketing technology, adtech
• DTC: strategy, experience, consumer
• Operational:
• Consumer KPIs: audience/database, engagement, ROI
• Cross-business stewardship: DG, Experiential, eCommerce
• Global SLAs: supporting KPIs
  

Responsibilities:

• Lead the marketing platform team and build the strategy for an audience and data intelligence capability including data engagement, segmenting and accompanying business model
• Clearly understand adtech and be the technical SME on ad campaign execution from traffic to optimization.
• Understand ad placements, formats, creative and workflows related to adtech platforms, identity, ad serving, CRM and integration
• Work with agency to own the end-to-end architecture and operations for the adtech platform including application, processing and data layer
• Understand and analyze audience and data growth business plans inclusive of investment requirements and the resulting value creation
• Drive global data studio playbook for cross-device marketing, hyper-personalization, and consumer journey analysis – map to KPIs
• Collaborate with key stakeholders to assemble future requirements for the platform and improve operational and go-to-market execution
• Ensure adhere of data privacy regulations (CCPA etc)
• Lead the definition of new approaches with channel partners (e.g. retailers) to improve data-driven collaboration for marketing strategies
• Partner with analytics, big data and media teams to define consumer segments and creative approaches through data-driven insights
• Manage relationships with key enablement partners (e.g. Adobe) to drive holistic CDM go-to-market campaigns
• Be accountable to consumer and business KPIs which are aligned with short and long-term goals
  
  
  

Skills And Qualifications

Minimum Qualifications

• Bachelor’s Degree with 12 years of experience or Master’s Degree with 5 years of experience in marketing platforms, product marketing, data/technology, or digital marketing
• Deep knowledge of consumer data and associated platforms including DMPs, BI and data science tools, audience matching and segmentation building (providers include LiveRamp, Adobe, Google, Acxiom, etc.)
• Demonstrated ability to lead a cross-functional team from strategy through execution and optimization while maintaining a distinct focus on the voice-of-the-consumer
• Clear understanding of digital advertising, retail media networking
• Technical understanding of Programmatic advertising, audience segmentation, Identity platforms and API integrations to service the Samsung adtech ecosystem
• Demonstrated proficiency with ad serving platforms, DSps and retail media networks
• Expertise in developing solutions for uncovering consumer needs and developing segment-level strategies and supporting reporting
• Ability to build agile processes that function as foundation for a test/learn/scale approach for D2C marketing touchpoint
• Strong ability to collaborate across SEA from an analytical and data perspective, focus on performance-based marketing outcomes
• Experience in standard analysis tools like SQL/python to demonstrate ability to self-serve as required
  
  
  

Preferred Qualifications:

• Team-first leader who can leverage data and technology to inspire the organization
• Hands-on technical collaborator ready to roll-up sleeves for detailed analysis using tools
• An iterative thinker who can challenges the status quo via data
• Consummate collaborator committed to communication excellence
• Passion for world-class experiences with an understanding that the craft is in the details
• Process-orientation to enable scale
  
  
  

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.