What are the responsibilities and job description for the Market Insights Director position at Samyang America, Inc.?
Job Description
Samyang America, Inc. is looking for a highly skilled Market Insights Director to lead our market research and customer insight analysis efforts. In this role, you will be responsible for developing strategic plans based on local market research and analysis.
Key Responsibilities
- Lead market research and customer insight analysis initiatives
- Analyze consumer behavior and purchasing patterns to inform marketing strategies
- Collaborate with cross-functional teams to develop business plans
- Manage market opportunities and risks by analyzing economic, industrial, and consumer trends
Requirements
- Minimum of 8 years of experience in market research and customer insight analysis
- Experience in data analysis and research, including field research
- Proficiency in data analysis tools and BI tools such as Excel, SQL, Python, R
- Strong leadership skills to lead cross-functional teams
