What are the responsibilities and job description for the Product Manager position at Samyang America, Inc.?
Senior Product Manager
The Senior Product Manager plays a key leadership role in overseeing the end-to-end lifecycle of instant food products, sauces, and related offerings at Samyang America.
This position involves spearheading product innovation, driving cross-functional initiatives, and delivering results that align with the company's growth and profitability objectives.
The Senior Product Manager will focus on high-impact projects, including launching new product lines, optimizing existing offerings, and ensuring alignment with market trends and consumer demands.
Key Responsibilities:
- Develop and execute the product strategy and roadmap, ensuring alignment with Samyang's overall business goals.
- Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
- Own the P&L for assigned product lines, balancing profitability with competitive positioning.
Innovation and Development:
- Lead ideation and innovation sessions to conceptualize new product offerings tailored to U.S. consumer preferences.
- Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
- Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
Consumer and Market Insights:
- Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
- Utilize tools like Nielsen, IRI(Circana), and consumer research to validate product concepts and strategies.
- Act as a voice of the customer, advocating for consumer needs and preferences in product development.
Cross-Functional Leadership:
- Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
- Work closely with sales teams to align product strategies with customer needs and retail requirements.
- Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.
Performance Optimization:
- Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
- Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
- Develop and present post-launch evaluations and recommendations to senior leadership.
Qualifications:
- Bachelor's degree in marketing, Business Administration, or a related field.
- 10 years of experience in product management, with a strong preference for experience in instant meals, sauces, or global cuisine categories.
- Demonstrated success in leading product launches and managing complex product portfolios.
Skills and Competencies:
- Expertise in product lifecycle management, from concept to commercialization.
- Strong analytical skills with the ability to synthesize data into actionable strategies.
- Proficiency in tools like Nielsen, IRI, and project management software.
- Exceptional leadership, communication, and negotiation skills.
- Ability to manage multiple projects and priorities in a fast-paced, results-driven environment.
Personal Attributes:
- Strategic thinker with a passion for innovation and problem-solving.
- Consumer-focused mindset with a strong understanding of trends in global cuisine and the instant food market.
- Collaborative and influential leader who can drive alignment across diverse teams.
