Social Media Marketing Manager

General Description: Under the supervision of the Director of Marketing and Communications, the Social Media Marketing Manager will develop and implement strategic social media and digital advertising initiatives to enhance engagement, increase brand awareness, and drive community action across the San Antonio Food Bank, New Braunfels Food Bank, and San Angelo Food Bank social media platforms. This role is responsible for content creation, paid and organic campaign management, community engagement, and performance analytics and measurement.

Essential Functions:

Social Media Strategy and Management:

• Develop and execute social media strategies aligned with the organization’s mission, campaigns, and engagement goals.
• Manage and oversee content across all social media platforms, including Meta (Facebook/Instagram), Twitter/X, LinkedIn, and YouTube, for the San Antonio Food Bank, New Braunfels Food Bank, and the San Angelo Food Bank.
• Plan and maintain a social media content calendar, ensuring a steady flow of high-quality, mission-driven content.
• Monitor social media channels, engage with followers, and respond to inquiries in a timely and brand-aligned manner.

Content Creation and Brand Storytelling:

• Create compelling multimedia content, including graphics, short-form videos, and written posts, to support fundraising, advocacy, awareness, and programmatic campaigns.
• Performs technical creative work and coordinates with photographers, videographers, and graphic designers (internal or external) to produce engaging social media and storytelling content.
• Ensure consistency in branding, messaging, and storytelling across all digital channels.
• Upholds the San Antonio Food Bank brand guidelines and monitors external/internal compliance.

Digital Advertising and Paid Media Campaigns:

• Works with the Director of Marketing and Communications to develop and execute paid digital advertising strategies across Meta (Facebook/Instagram), Google Ads, and other relevant platforms.
• Optimize ad spending and targeting for fundraising campaigns, food assistance awareness, volunteer recruitment, and advocacy initiatives.
• Monitor and analyze ad performance metrics, adjusting campaigns for maximum impact and ROI.
• Use data-driven insights to refine content strategies and improve audience engagement.

Collaboration and Cross-Department Support:

• Work closely with internal teams, including fundraising, programs, volunteer services, and government relations, to align digital messaging with broader organizational goals.
• Support major events (e.g., Turkey Trot, Hunger Action Month, and seasonal campaigns) with targeted social media promotions.
• Partners with external agencies, influencers, and media outlets to amplify campaign reach and engagement.
• Accepts directions from the Director of Marketing & Communications to collaborate with other departments as needed to identify, research, and develop strategic digital marketing content.
• Contributes to other projects and departmental efforts as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
• 2-4 years of experience in social media management, digital marketing, or content creation.
• Proficiency in managing Meta (Facebook/Instagram), Twitter/X, LinkedIn, and YouTube for a brand or organization.
• Strong writing, graphic design (Canva or Adobe Creative Suite), and short-form video editing skills.
• Ability to run targeted ad campaigns via Meta Ads Manager, Google Ads, and LinkedIn Advertising.
• Proficiency in Google Analytics, Meta Insights, and other reporting tools (Sprout Social, Meltwater) to track and optimize campaign performance.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• Experience in moderating social media communities and responding to audience engagement professionally.
• Ability to work cross-functionally with different departments to support organization-wide initiatives.
• Ability to work cooperatively with Food Bank staff, donors, partners, and volunteers.
• Ability to present a professional demeanor under a variety of conditions.
• Will require working occasional evenings, weekends, and holidays to cover live events and campaigns.

Physical Demands

The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit, talk, hear, keyboard, and utilize fine manipulation and near visual acuity. The employee is occasionally required to walk, utilize gross manipulation, push, pull, reach, and stoop. The employee must occasionally lift, and/or move up to 25 pounds.

Work Environment

This job is performed in an indoor office environment and occasionally may require attendance at outdoor events. You may be required to drive to different locations with varying conditions. The noise level in the work environment is usually moderate.

The above statements are intended to describe the general nature and levels of work to be performed and are not intended to be an exhaustive list of all responsibilities and duties.