Marketing and Analytics Manager

San Diego FC (San Diego FC) is the newest member of the MLS family. As part of the unique Right to Dream model and the Sycuan Tribe’s deep roots, we are proud to be building a San Diego-centric soccer organization that honors our history and celebrates emerging excellence.

Position Summary:

San Diego FC is seeking a dynamic Marketing and Analytics Manager who – in collaboration with both Marketing & Business Intelligence – will optimize the club’s marketing systems, tools, and data analytics. Reporting to both marketing & BI leads, this role ensures the efficient and effective strategy of customer segmentation as the club builds its diverse fan base.

This position combines strong marketing knowledge with technical data expertise, requiring strong analytical skills, proficiency in relevant software, and a solid foundation in marketing strategy and execution.

Key Responsibilities Marketing

• Drive efficiencies through CRM, email, marketing automation, and analytics platforms
• Ensure that marketing tools and systems are properly configured, integrated, and maintained for seamless data capture and reporting.
• Build and maintain customer personas, ensuring marketing efforts resonate with target audiences.
• Evaluate and implement new processes and technologies to improve capabilities and efficiency; lead the evaluation, selection, and implementation of new marketing tools.
• Data Analytics and Performance Tracking
• Assist San Diego FC Business Strategy and Analytics group in reporting and analysis of data related to ticket sales and service, ticket pricing strategy, CRM, and digital marketing efforts.
• Support CRM manager in identification and creation of key customer populations for use in CRM outreach initiatives.
• Implement lead forms directly on paid media platforms to send directly to CRM
• Maximize current technology to meet fans’ rising standard for communication and engagement
• Monitor performance data, identify trends, and optimize campaign performance to enhance effectiveness and improve KPIs (ROI, engagement, conversion rates, etc.)
• Automated welcome campaigns to jumpstart fan journey by streamlining data flows
• Develop campaigns, triggered flows, and promotions that deliver against revenue, conversion, engagement, and retention goals

Qualifications

• 4 years of experience in product marketing
• Strong understanding of Salesforce Marketing Cloud
• Strong understanding of marketing analytics and experience with tools such as
• Google Analytics, Tableau, or similar platforms.
• Excellent project management skills and the ability to prioritize competing initiatives.
• Exceptional communication skills and attention to detail.
• A proactive, data-driven, and results-oriented mindset.
• Passion for sports and familiarity with soccer is a plus

ABOUT SAN DIEGO FC:

We value community, diversity, and acting with purpose. We are looking for leaders at all levels to co-create the culture of a new organization that is built on the premise that you can discover, understand, and re-define excellence by nurturing talent and creating opportunity anywhere – specifically though soccer.

Globally, Right to Dream partners with talented young people to give them a nurturing environment to flourish and thrive. We do this through a holistic model of athletic development, where young people grow as human beings and great footballers. RTD’s promise is set out in their Manifesto: a set of 8 commitments which will be central to the San Diego FC ethos from the front office to the field, when games start at Snapdragon Stadium in 2025.

We encourage all individuals who share our commitment to community and soccer to apply through the opening on LinkedIn or at JointheTeam@SanDiegoFC.com. Please reference the position title in your email. Soccer is humanity and together, we can make a meaningful impact both on and off the field, fostering a culture that embraces excellence and equal opportunities. SDFC is an Equal Opportunity Employer.