What are the responsibilities and job description for the Director of Ticket & Premium Sales position at San Diego Wave FC?
WE’D LOVE FOR YOU TO JOIN US!
San Diego Wave Fútbol Club is on a mission to build a world class home for players and fans. We are seeking a dynamic, forward-thinking individual to join our mission to share our story, win championships, increase, and delight our fans. We’re making memories and engaging our community through this beautiful game.
Pack the Snap! That is the objective for our Ticket and Premium Sales Director. The leadership role will drive ticketing revenue through strategic sales initiatives, staff development, and data-driven decision-making. The role will oversee all aspects of ticket and premium sales, including planning, execution, and performance tracking. The ideal candidate is a dynamic leader with a strong sales background, a passion for building high-performing teams, and a commitment to delivering exceptional fan experiences.
ROLE RESPONSIBILITIES:
Revenue Strategy & Operations
Revenue Strategy & Operations
- Develop and execute a comprehensive sales strategy to drive ticketing revenue across single-game, season, group, and premium sales.
- Track and manage departmental budgets, ensuring alignment with overall revenue targets.
- Implement and optimize revenue operations processes to enhance efficiency, maximize sales opportunities, and improve forecasting accuracy.
- Collaborate cross-functionally with marketing, partnerships, and business operations teams to integrate sales initiatives into broader organizational goals.
Sales Leadership & Team Development
- Recruit, hire, train, and manage a high-performing ticket sales team, fostering a culture of accountability, motivation, and continuous improvement.
- Provide ongoing coaching and mentorship to sales representatives through hands-on leadership, goal setting, and performance reviews.
- Develop and lead regular training sessions focused on sales techniques, customer relationship management, and product knowledge to enhance team effectiveness.
- Establish clear KPIs that drive high-performance and align with business objectives.
Sales Innovation & Market Expansion
- Ideate and implement new sales initiatives, including innovative ticketing packages, targeted promotions, and special event strategies.
- Explore new revenue streams and audience segments to expand the club’s ticket-buying base and enhance the premium experience.
- Leverage emerging trends and best practices in sports sales to stay ahead of industry changes and fan preferences.
Data-Driven Decision Making
- Utilize CRM and analytics tools to monitor sales performance, identify trends, and adjust sales tactics for improved conversion rates.
- Develop and implement pricing strategies based on market demand, fan engagement metrics, and competitor analysis.
- Collaborate with business intelligence teams to create actionable reports that inform sales strategies and decision-making.
QUALIFICATIONS
5-7 years of ticket sales experience, preferably in professional sports, live events, or entertainment.
5-7 years of ticket sales experience, preferably in professional sports, live events, or entertainment.
- 3-5 years as an individual contributor in a sports sales role
- 2-4 years in a sports sales management role.
- Sports Sales Expert,
- Proven Sales Coach/Teacher,
- Detail Oriented, Goal Oriented,
- High Integrity,
- Proven Ability to Thrive in a Fast-Paced Sports Sales Environment,
- Solution Oriented,
- Strong Communication Skills,
- Personable, Confident, Strong Emotional Intelligence,
- Strong Prioritization Skills.
Work conditions (physical demands, travel, outdoors, etc.): Balance between in office work and offsite events & meetings. Must be willing and able to travel locally for client & prospect meetings.
This is a base salary bonus role.
This is a base salary bonus role.
If you meet the above qualifications and are ready to take on the challenge of leading our professional soccer club to success, we want to hear from you. Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for the position.
APPLY TODAY
Our people are our club. We believe different backgrounds and experiences bring new ideas and perspectives. We encourage talented candidates from underrepresented and underserved backgrounds to apply. We’re excited to welcome new members of our team who share our passion. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
