Email Marketing Manager

San Diego Wave Fútbol Club is on a mission to build a world class home for players and fans. We are seeking a dynamic, forward-thinking individual to join our mission to share our story, win championships, increase, and delight our fans. We’re making memories and engaging our community through this beautiful game. 

 

We are looking for an individual to  drive revenue and fan enbagement by leading data-driven, high-impact email marketing campaigns, turning fan data into personalized, revenue-driving campaigns that increases ticket and merchandise revenue and deepens fan insights through measurable, scalable storytelling. 

1. Email Strategy & Execution 
•       Develop and execute email marketing campaigns focused on driving ticket sales, merchandise, promotions, and fan engagement. 
•       Manage the email calendar, ensuring all campaigns are aligned with Club initiatives, game schedules, and tentpole events. 
•       Oversee automated email workflows, including but not limited to, welcome series, abandoned cart recovery, Know Before You Go, and post-event follow-ups. 
•       Implement personalized and dynamic content strategies to increase open rates, click-through rates, and conversions. 

2. Performance Monitoring & Optimization 
•       Track email KPIs, including open rates, CTRs, conversion rates, and revenue attribution. 
•       Conduct A/B testing on subject lines, CTAs, content formats, and send times to optimize engagement. 
•       Analyze fan behavior and segmentation data to improve targeting and messaging effectiveness. 

3. Segmentation & Audience Development 
•       Build and refine fan segmentation strategies, ensuring the right messages reach the right audience. 
•       Leverage ticketing, merchandise, and engagement data to create targeted campaigns for different fan groups. 
•       Develop loyalty and re-engagement campaigns for season ticket members, lapsed buyers, and first-time attendees. 

4. Cross-Team Collaboration & Growth Strategy 
•       Work closely with ticketing, partnerships, and merchandise teams to align email campaigns with revenue goals.
•       Collaborate with content and design teams to ensure brand consistency across email marketing. 
•       Stay ahead of industry trends, new email technologies, and best practices to enhance fan engagement and revenue growth. 

 

•       Minimum of 3 years of experience in email marketing, lifecycle marketing, or digital engagement. 
•       Proficiency in email marketing platforms, specifically with Salesforce Marketing Cloud 
•       Strong analytical skills with experience tracking email performance and revenue attribution. 
•       Knowledge of HTML/CSS is a plus. 

If you meet the above qualifications and are ready to take on the challenge of leading our professional soccer club to success, we want to hear from you. Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for the position.

 

Our people are our club. We believe different backgrounds and experiences bring new ideas and perspectives. We encourage talented candidates from underrepresented and underserved backgrounds to apply. We’re excited to welcome new members of our team who share our passion. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.