What are the responsibilities and job description for the Marketing Specialist Job at Sanderson Firm PLLC in Bradenton position at Sanderson Firm PLLC?
JOB DESCRIPTION : This position will develop marketing plans and strategies to improve Sanderson Firm's brand and awareness. This position will involve the creation of promotional and informative materials the company will send to the public as well as internal company communications. This position will work with all forms of media, including press releases and digital campaigns, print materials, social media, audio and video and more. JOB RESPONSIBILITIES : Conduct market research to find answers about consumer requirements, habits, and trends while maintaining competitive knowledge of market trends and competitive activity.Develop ideas for creative marketing campaigns / strategies.Content development and optimization, event planning (conferences), educational and marketing slicks, design layouts for social media.Oversee social media accounts and ensure brand consistency.Attend conferences and set up / oversee booths at conferences.Moderate webinars and perform video editing of recording to post on social media. Access Administrator to HubSpot with responsibility for sending out mass marketing emails. Coordinate brand awareness and marketing efforts and ensure all company materials have consistent and positive messaging and branding. Plan and execute initiative to reach target Clients / potential Clients through appropriate channels. Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Take on individual marketing plans and special projects as assigned. Any other duties as assigned by Sanderson Firm leadership.
