Marketing Manager

Job Description: Marketing Specialist/Manager (Part-Time, Food Industry Focus)

Company Overview:

OTG Fresh is a fast-growing meal delivery service dedicated to providing restaurant-quality, scratch-made meals directly to customers. We focus on using high-quality ingredients like avocado oil and fresh produce, avoiding seed oils. We release a fresh menu every Monday, take orders throughout the week, and deliver exceptional food to customers who value quality. As we continue to expand, we’re looking for a Marketing Specialist to lead and execute our marketing efforts, drive growth, and build a strong brand presence.

Position: Marketing Manager

Hours: 8-12 hours per week

Pay: $144-$216 a week | $576-$864 a month

Location: Remote, with some in-person collaboration required

Who You Are:

You’re looking for a flexible, part-time opportunity that fits your schedule while allowing you to grow with a fast-scaling brand.

• A strategic thinker with a deep understanding of marketing, especially in the food industry.
• A self-starter who takes initiative, thinks outside the box, and executes without needing step-by-step instructions.
• An ads expert who knows how to create, manage, and optimize targeted ad campaigns on Facebook, Instagram, and Google to drive customer acquisition.
• Someone who understands Shopify and can monitor sales, track performance, and adjust marketing strategies accordingly.
• A creative and data-driven marketer who knows how to craft compelling campaigns that convert.
• Someone who understands email marketing and can write and execute campaigns that engage customers and boost retention.
• A team player who can collaborate with our social media content designer to create cohesive marketing strategies.
• A data-driven decision-maker who is proficient in using analytics tools to measure success and adjust marketing strategies accordingly.
• Someone experienced in conversion rate optimization (CRO), A/B testing, and customer segmentation to enhance marketing effectiveness.
• A proactive leader with the potential to help build and manage a future marketing team as the business grows.
• An expert in budget management, capable of maximizing marketing impact within a set budget.

Key Responsibilities:

• Develop and execute marketing strategies to increase brand awareness, customer engagement, and sales.
• Manage paid advertising campaigns (Facebook, Instagram, Google Ads) with a strong focus on targeting, budgeting, and performance tracking.
• Monitor and analyze sales data from Shopify to adjust strategies, identify trends, and improve conversions.
• Create and manage email marketing campaigns to increase repeat orders and customer loyalty.
• Develop customer segmentation strategies to improve marketing personalization and retention.
• Collaborate with our social media content designer to ensure consistency in brand messaging and marketing efforts.
• Track and report on key performance indicators (KPIs) such as ROI, customer acquisition cost, conversion rates, and ad performance.
• Run A/B tests and optimize conversion rates to improve marketing efficiency.
• Take ownership of the marketing department, developing systems and strategies that will allow us to scale.
• Work cross-functionally with other teams (e.g., product and operations) to ensure marketing aligns with overall business goals.
• Provide insights and recommendations based on analytics, identifying opportunities for growth and optimization.

What We’re Looking For:

• At least 2 years of experience in marketing, preferably in the food industry.
• Proven experience running successful paid ad campaigns on social media and Google.
• Strong knowledge of Shopify (sales tracking, performance monitoring, etc.).
• Experience in email marketing platforms (Shopify, Klaviyo, Mailchimp, etc.).
• Creative mindset with the ability to craft compelling marketing campaigns.
• Proactive and independent, able to execute ideas without constant oversight.
• Analytical skills to track campaign success and make data-driven decisions.
• Experience in customer segmentation, CRO, and A/B testing to improve conversion rates.
• Ability to maximize marketing impact within a defined budget.
• Strong communication skills to collaborate with the team and align marketing efforts.

What Success Looks Like in This Role:

• Increased weekly sales and new customer acquisition through optimized marketing efforts.
• Effective ad campaigns that drive conversions and deliver a strong return on investment.
• Consistent growth in customer engagement through strategic email and social media marketing.
• A solid marketing foundation that allows OTG Fresh to scale while maintaining its strong brand identity.
• A data-driven marketing approach, with decisions based on analytics and measurable results.

Why Join OTG Fresh?

• Be part of a fast-growing, quality-driven meal delivery business.
• Have the opportunity to lead and shape the marketing department from the ground up.
• Work directly with passionate founders who are committed to growth.
• Flexible hours and a chance to make a real impact in a rapidly expanding business.

Job Type: Part-time

Pay: $144.00 - $216.00 per week

Expected hours: 5 – 10 per week

Benefits:

• Employee discount

Application Question(s):

• What’s one marketing strategy or campaign would you implement first to help our meal delivery business grow, and why?

Ability to Commute:

• Pinehurst, NC 28374 (Required)

Work Location: Hybrid remote in Pinehurst, NC 28374

Salary : $144 - $216