Manager, Acquisition (Marketing)

Description

Job Summary:

This role is to acquire new customers and drive growth through various marketing channels, including digital advertising, social media, SEO, SEM, and content marketing.

Essential Job Duties:

Leadership:

• Liaise with HR and OD to recruit, onboard, and retain high-quality staff.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.  
• Effectively coaches, mentors, motivates, and manages the staff to ensure delivery of communications to employees in a timely and accurate manner while maintaining the Credit Union’s high standard of quality.
• Ensures that the Marketing department fosters a productive, rewarding work environment that provides for the development of employees; meets all established goals and metrics; and operates within the Credit Union’s core values. 

Main responsibilities:

• Lead the planning and implementation of integrated marketing campaigns to generate leads, increase website traffic, and drive conversions across the customer acquisition funnel
• Conduct market research and competitive analysis to identify target audiences, market trends, and opportunities for differentiation in the marketplace.
• Collaborate with cross-functional teams, including product, sales, and marketing operations, to align acquisition strategies with business objectives and revenue targets.
• Manage traditional and digital advertising campaigns, including budget allocation, targeting, ad creative development, and performance tracking, to maximize ROI and cost-effectiveness.
• Oversee the development of marketing content and collateral to support acquisition efforts, including landing pages, ad copy, email campaigns, and promotional materials.
• Analyze campaign performance metrics and KPIs to measure the effectiveness of acquisition initiatives, providing insights and recommendations for optimization and improvement.
• Identify and evaluate new marketing channels and tactics to expand reach and drive customer acquisition, staying abreast of industry trends and best practices.
• Manage relationships with external agencies and vendors to support acquisition efforts, including media buying, creative production, and performance tracking.
• Perform other duties as assigned.

Requirements

Required Skills/Abilities:

• Excellent interpersonal and negotiation skills.
• Excellent organizational skills and attention to detail.
• Strong proficiency with Microsoft Office applications. Familiar and comfortable with information technology, particularly digital means of communication.
• Strong organizational skills in managing multiple initiatives.   
• Strong analytical and problem-solving skills.  
• Proficient in the use of statistical analysis/tools.
• Strong analytical skills with experience in data analysis, segmentation, and campaign performance tracking.
• Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), marketing automation tools (e.g., Marketo, HubSpot), and analytics tools (e.g., Google Analytics).

Education and Experience:

• Minimum eight years’ combined experience in a marketing management position and direct leadership, preferably in the financial services industry. 
• Minimum bachelor’s degree or certification in marketing, business administration, or related field, or more than eight years of related experience. 

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift 20 pounds at times.  

Salary : $90,000 - $112,000