What are the responsibilities and job description for the Integrated Marketing Operations Specialist position at Sanford Health?
Careers With Purpose
Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
Facility: GSS National Campus
Location: Sioux Falls, SD
Address: 4800 W 57th St, Sioux Falls, SD 57108, USA
Shift: 8 Hours - Day Shifts
Job Schedule: Full time
Weekly Hours: 40.00
Salary Range: $22.50 - $36.00
Job Summary
The integrated marketing operations specialist plays a critical role supporting the integrated marketing team as they are responsible for ensuring proper campaign setup, data accuracy, optimized assets specs, tagging/pixel implementation and continuous improvement of reporting processes.
This person has working knowledge of multiple ad servers and analytics platforms such as Google Campaign Manager, Google Analytics 4, social publishing tools, content management systems, and Marketing Cloud Intelligence.
Ability to work across multiple accounts and departments on a daily basis, efficiently organizing workflows and delivering on deadlines is a must. Assists with the implementation, management, and execution of paid media campaigns, ensuring all activities are aligned with marketing goals.
Performs end-to-end campaign quality assurance, which includes: campaigns direct to correct landing page, content on page aligns with campaign, CTAs on page align with goals outlined in marketing plans, naming conventions for UTM parameters are correct for digital assets, analytics dashboard metrics align with marketing plan KPIs.
Optimizes campaign user journey, ensuring a seamless and positive user experience across multiple platforms.
Assist with the deployment and management of tracking tags via Google Tag Manager to ensure proper performance tracking.
Monitor campaign delivery to ensure proper execution, providing troubleshooting support for creative and publisher issues, and escalating to third-party vendors as necessary.
Ensure accurate reporting and data integrity, particularly in platforms like Marketing Cloud Intelligence, while proactively seeking ways to improve processes and grow reporting value
Ability to analyze and evaluate information and troubleshoot errors with keen attention to detail.
Must be able to organize and prioritize workload to meet a variety of conflicting deadlines.
Proficient in a variety of technical and web-based platforms.
Maintain knowledge of industry trends, best-practices, new tools and technology.
Qualifications
A Bachelor’s degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
Minimum of 3 years of professional level experience in performance media, marketing analytics and data visualization, preferably at an agency or can demonstrate comfortability working in a fast-paced, high volume atmosphere.
Certification in Google Tag Manager required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.
Benefits
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
Req Number: R-0218747
Job Function: Marketing and Communications
Featured: No
Salary : $23 - $36
