What are the responsibilities and job description for the Performance Media Specialist position at Sanford Health?
Careers With Purpose
Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
Facility: Remote MN
Location: City - Remote MN, MN
Address:
Shift: 8 Hours - Day Shifts
Job Schedule: Full time
Weekly Hours: 40.00
Salary Range: $21.50 - $34.50
Department Details
Flexible work schedule
Job Summary
The Performance Media Specialist serves alongside the Performance Media Strategist(s) and acts as a bridge between employees, stakeholders and vendor partners. Responsible for assisting in planning, executing and optimizing paid media campaigns across various platforms. Assists strategists in the development and execution of all marketing and advertising activities.
Possess well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each.
Possesses knowledge of planning, developing and coordinating comprehensive media plans. Contracts media placements and negotiates rates with various media vendors.
Executes advertising and marketing plans in accordance with approved budgets, meeting all submission deadlines.
Liaisons with project managers and creative teams to coordinate and supervise asset production and delivery, ensuring every campaign asset is consistent with planned marketing strategies.
Possesses knowledge of digital analytics and conversion tracking. Assists with analyzing campaign performance, generates reports and helps provide insights to improve campaign performance. Assists with digital marketing tagging, tracking and the Q/A process. Traffics assets to partners on time. Provides excellent customer service to internal and external partners.
Organizes and prioritizes workload. Exhibits a willingness to work within constant changing priorities. Anticipates and adapts to the needs of the organization in a proactive and strategic manner.
Identifies issues and resolves problems in a timely manner, using creativity and sound judgement. Displays the ability to be self-motivated, detail-oriented and organized.
Ability to work collaboratively while also being self motivated. Stays current on industry trends and emerging technologies.
Qualifications
Bachelor’s degree in communications, marketing, journalism or closely related field required.
Minimum of three years professional experience in media planning and buying or coordination, preferable at an agency.
Demonstrates the ability to work in a fast-paced environment.
Proficiency in Microsoft products such as Word, Excel and PowerPoint.
Certifications in Google Adwords and/or Google Analytics preferred.
Benefits
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
Req Number: R-0210184
Job Function: Marketing and Communications
Featured: No
Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
Facility: Remote MN
Location: City - Remote MN, MN
Address:
Shift: 8 Hours - Day Shifts
Job Schedule: Full time
Weekly Hours: 40.00
Salary Range: $21.50 - $34.50
Department Details
Flexible work schedule
Job Summary
The Performance Media Specialist serves alongside the Performance Media Strategist(s) and acts as a bridge between employees, stakeholders and vendor partners. Responsible for assisting in planning, executing and optimizing paid media campaigns across various platforms. Assists strategists in the development and execution of all marketing and advertising activities.
Possess well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each.
Possesses knowledge of planning, developing and coordinating comprehensive media plans. Contracts media placements and negotiates rates with various media vendors.
Executes advertising and marketing plans in accordance with approved budgets, meeting all submission deadlines.
Liaisons with project managers and creative teams to coordinate and supervise asset production and delivery, ensuring every campaign asset is consistent with planned marketing strategies.
Possesses knowledge of digital analytics and conversion tracking. Assists with analyzing campaign performance, generates reports and helps provide insights to improve campaign performance. Assists with digital marketing tagging, tracking and the Q/A process. Traffics assets to partners on time. Provides excellent customer service to internal and external partners.
Organizes and prioritizes workload. Exhibits a willingness to work within constant changing priorities. Anticipates and adapts to the needs of the organization in a proactive and strategic manner.
Identifies issues and resolves problems in a timely manner, using creativity and sound judgement. Displays the ability to be self-motivated, detail-oriented and organized.
Ability to work collaboratively while also being self motivated. Stays current on industry trends and emerging technologies.
Qualifications
Bachelor’s degree in communications, marketing, journalism or closely related field required.
Minimum of three years professional experience in media planning and buying or coordination, preferable at an agency.
Demonstrates the ability to work in a fast-paced environment.
Proficiency in Microsoft products such as Word, Excel and PowerPoint.
Certifications in Google Adwords and/or Google Analytics preferred.
Benefits
Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .
Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .
Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.
Req Number: R-0210184
Job Function: Marketing and Communications
Featured: No
Salary : $22 - $35
