What are the responsibilities and job description for the Allegra Assistant Brand Lead position at Sanofi?
Allegra Assistant Brand Lead
Location: Morristown, NJ/Hybrid
About the job
Are you ready to shape the future of Consumer Health? Your skills could be critical in helping our teams accelerate progress. Join our Allegra team as Allegra Assistant Brand Lead where you will be will play a critical role in managing the business and delivering key aspects of our activation plans.
Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.
Main responsibilities:
Sales and Consumption Forecasts: Own sales and consumption forecasts, liaise with cross-functional partners, and represent the brand in S&OP meetings to drive towards a consensus forecast.
Agency Relationships: Manage relationships with organic social and digital agencies.
Brand and Competitive Analysis: Conduct brand and competitive analysis using Circana and other data platforms to assess business health and provide actionable insights.
Marketing A&P Budget: Oversee the marketing A&P budget, manage updates, recommend reallocations, open POs, track invoices, and forecast returns and obsolescence expenses.
Creative and PR Feedback: Assist the Senior Brand Manager with feedback for the creative and PR agencies of record.
Brand Champion: Act as the brand champion for social media, e-commerce, and point-of-sale activation.
Website Management: Lead website refreshes to ensure current assets and communication are updated, contributing to a 360-degree brand amplification.
About you
Education: Bachelor's degree from an accredited four-year college or university; MBA or equivalent preferred.
Experience: 3-5 years in brand marketing, particularly in OTC (Over-the-Counter) or FMCG (Fast-Moving Consumer Goods).
Global/Local Matrix: Previous experience navigating through a Global/Local matrix environment is a plus.
Analytical Skills: Strong analytical acumen.
Communication Skills: Excellent communication skills, both written and verbal.
Creativity and Problem-Solving: Demonstrated creativity and problem-solving abilities.
Interpersonal Skills: Strong interpersonal skills and digitally savvy.
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
