Director, NA Gen Meds and Launch Omnichannel Orchestration Lead

Job Title: Director, NA Gen Meds and Launch Omnichannel Orchestration Lead

Location: Bridgewater, NJ

About The Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC Team Has Been Created To

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
• Free up capacity in marketing teams to focus on brand and content strategy
• Accelerate and standardize omnichannel operations processes
• Improve sharing of best practice
• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
• Realize efficiencies and economies of scale across the North America and Global marketing organizations
  
  

The NA Gen Meds and Launch Omnichannel Orchestration Lead role is accountable for overseeing the team and key processes that transform Gen Med brand’s customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement. The team of Orchestration leads will be the brands’ essential partners in getting the right message to the right customer via the right channels at the right time.

Main Responsibilities

• Execute a comprehensive analytics-driven Omnichannel Orchestration strategy, aligned with key stakeholders and driving to the wider Omnichannel vision
• Manage a team of Orchestration Leads to drive effective pull through of customer engagement plans into a comprehensive, analytics-driven omnichannel campaign
• Collaborate with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives
• Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision
• Work with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market
• Maintain a clear line of sight to Sanofi’s US customers, ensuring that actionable customer insight is fed into key marketing decisions, and monitoring Sanofi’s collective marketing outreach to customers and segments
• Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts
• Advise brands on the development of their customer engagement strategies and plans, ensuring seamless pull through to orchestration and helping brands achieve the highest return on marketing investment
• Design and deploy new analytics-driven capabilities that enable personalized interactions at every stage of a customer journey
• Manage key third parties and external vendors to ensure sufficient capability and capacity to execute brand omnichannel campaigns, and to explore new, innovative capabilities
• Support any orchestration needs for launch brands within the Gen Meds portfolio, including the establishment of key processes and the upskilling of new launch marketing teams
• Ensure the sharing of best practice between brand campaigns, and between brands and BUs
• Collaborate with global colleagues on the pull through of derivative content
• Support the onboarding and upskilling of North America and offshore colleagues
• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
• Contribute to knowledge sharing and upskilling programs
• Support the delivery of key transformation programs
• Drive excellent working relationships with agency and vendor partners
• Drive cultural change through the championing of an agile, customer-oriented mindset
  
  

Skills

About You

• Ability to lead and inspire a high performing, technical, service-oriented team
• Operating model development, especially process improvement
• Continuous optimization mindset, constantly looking for further improvements without disrupting quality or speed to market
• Deep knowledge and understanding of omnichannel marketing principles
• Understanding of general marketing tactics, processes, and requirements for execution of tactics
• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
• Excellent verbal and written communication skills
• Collaborative, high energy team player
• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
  
  

Work Experience

• Bachelor's degree in business, marketing, or technology, or equivalent experience
• 7 years of experience in omnichannel or digital marketing execution, with majority of that experience in pharmaceutical, life sciences, or biotech preferred
• 5 years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization
• 3 years of experience in a leadership role of a high performing, multi-functional team
• Experience managing external vendors
• Excellent project management and change management skills, in a multi-priority environment
  
  

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.
  
  

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SG

#vhd