What are the responsibilities and job description for the Director, Omnichannel Media position at Sanofi?
Director, Omnichannel Media Location : Bridgewater, NJAbout the JobThe new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.The NA GTMC OC team has been created to : Unlock true cross-brand omnichannel marketing capability and integrate innovation that accelerates brand marketing outcomesFree up capacity in marketing teams to focus on brand and content strategyAccelerate and standardize omnichannel operations processesImprove sharing of best practiceClarify accountabilities for day-to-day marketing activities, as well as long term improvement effortsRealize efficiencies and economies of scale across the North America and Global marketing organizationsThe NA Omnichannel Media Lead role is a key player in the wider Web and Media Personalization Team. The lead oversees a team of Media experts, ensuring close collaboration with other channel colleagues to ensure a unified and innovative set of omnichannel capabilities is available for brand marketing campaigns.Main Responsibilities : Overseeing the media team, coordinating media strategy and buying for all of Sanofi’s brands in the USProviding input to individual brands’ marketing strategies and campaign plans, ensuring an effective, modern marketing journey for Sanofi’s customers across multiple channelsOverseeing Sanofi’s media agencies, ensuring efficient and effective media buying on behalf of SanofiAgreeing, measuring, monitoring, and reporting on metrics that measure the performance of Media channelsDriving improved media execution processes, improving marketing performance against agreed metrics and targetsEnsuring the sharing of best practice across brandsStaying up-to-date on the latest innovations in the Media space, and advising on the integration of these capabilities where they align with Sanofi’s wider objectivesSupport the onboarding and upskilling of North America and offshore colleaguesCollaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilitiesCollaborate proactively with OC Ops and other colleagues on improvements to day-to-day marketing operations processesContribute to knowledge sharing and upskilling programsSupport the delivery of key transformation programsDrive excellent working relationships with agency and vendor partnersDrive cultural change through the championing of an agile, customer-oriented mindsetAbout YouSkills : The ideal candidate will have experience leading media operations at an agency or advertiser and will have demonstrated experience in building complex processes and new ways of working.10 years’ experience in paid media; agency and / or advertiser experience in either area preferred. Pharma media experience, touching on a diverse set of conditions, disease states, and audiences (such as Consumer, HCP, Payer, etc.)Ability to track and manage large, complex initiatives requiring the input of multiple stakeholders.Ability to listen to and understand fully the needs of internal and external stakeholders and in turn develop thoughtful solutions.Demonstrated experience leading the onboarding, implementation, and upkeep of media and marketing tech platforms and toolsDemonstrated direct team leadership experience, and experience leading indirect teams through influence.Annual BudgetingVendor oversight and managementDeep knowledge and understanding of omnichannel marketing principlesUnderstanding of general marketing tactics, processes, and requirements for execution of tacticsStrong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environmentExcellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organizationExcellent verbal and written communication skillsCollaborative, high energy team playerAbility to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for SanofiWork Experience : Bachelor's degree in business, marketing, or technology, or equivalent experienceMinimum of 10 years’ experience in US Media, preferably at a large pharmaceutical organizationIn-depth understanding of industry trendsMinimum 5 years experience leading a large team (8 or more people)Demonstrated experience of managing a large Media budget ($15m ), driving value from agenciesStakeholder engagement across multiple functionsStory telling skills to communicate vision, and develop communications plan with clear and concise messagesPharmaceutical and / or vaccine experience preferredExperience working in Agile team environmentExperience in working in a regulated industryExperience managing external vendorsProven ability to manage multiple high priority projects at onceDemonstrated ability to work in a complex, matrixed environmentWhy Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.#J-18808-Ljbffr
