GenAI Transformation Lead

Job title: GenAI Transformation Lead
Location : Bridgewater, NJ OR Cambridge, MA
30 % of travel expected

About the job
Strategic context:
Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.

Key dimensions - Scope & Scale:
GTMC organization aims for:

• Centralization of Go-to-Market excellence and operational tasks across GBUs.
• Standardizing best in class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global.
• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency.

GenAI Strategic context
We are reaching the end of a successful GenAI pilots phase - proving GenAI potential in terms of efficiency & effectiveness, and as a key enabler to reach Sanofi’s ambition for best-in-class customer engagement.

Following pilots’ output and learnings, we are now launching a new phase into commercial acceleration with GenAI, to upgrade our commercialization capabilities to best-in-class with GenAI and make Sanofi the leader in launches.

Our vision for the next phase is to leverage GenAI to elevate our commercial capabilities to the forefront of the industry. Here’s how we plan to achieve this:

• Deliver real-life value for business teams by deploying new GenAI-powered end-to-end model thanks to a “lighthouse” approach, starting with Dupixent US and Toujeo CSE followed by a rapid scale-up across other brands & markets
• Launch two GenAI delivery entities: (i) Content Powerhouse (hosted within GTMC Omichannel) acting as an “internal agency”, advising brands to direct requests to the best providers, including internal capabilities to deliver GenAI-powered content assets and (ii) GenAI Tech POD (hosted in Digital) delivering GenAI tech solutions (the POD is already operational and being reinforced to absorb scale-up needs)

This effort will be driven by a GenAI Transformation team (hosted in GTMC Omnichannel) to steer program and scale-up based on business needs.
As part of this GenAI Content Transformation Team, the GenAI Transformation Manager will be accountable for leading agile & cross-functional GLocal transformation teams for a sequence of markets x Brands as well as driving scale up of identified initiatives.

Main responsibilities:

• GLocal co-construction: As a Global GenAI Transformation Manager, you will be fully integrated in the GloCal “lighthouse” pods teams you will coach:

o Participation in daily stand-up meetings
o Facilitation of key working sessions (eg to develop and articulate a clear vision for the brand's GenAI-enhanced commercial strategy, integrating customer insights and experts’ perspective on market trends and technological opportunities).
o Day-to-day coaching of team members,
o Co-production of team deliverables
o Preparation of sprint reviews / retrospectives…

• Contribute to overall GenAI roadmap definition, implementation and monitoring:

o Set the ambition for the different sprints,
o Emulate cross-functional collaboration, challenge the local & global teams to set the right level of ambition / quality of execution
o Monitor and evaluate the performance of GenAI experiments launched, leveraging insights to adjust strategies promptly and effectively.
o Lead the planning, execution, and scaling of some innovative marketing and engagement experiments, ensuring they align with the brand’s priorities to deliver the highest value.
o Identify risks / impediments and support the team in solving them in time,
o Make sure key successes, learnings and good practices are shared & celebrated within country teams, franchise team and beyond.

Ways of working

• You will be a member of the GenAI Transformation Team with several GenAI transformation managers within GTMC Omnichannel Operations.
• You will build relationships of trust with country/brand cross-functional teams & leadership teams, as part of a GLocal co-construction model ;
• You will build strong partnership with GenAI team: GenAI Content Powerhouse team members to drive delivery of GenAI enabled content, tech pods teams and with other GenAI Transformation Managers sharing experience & good practices.
• You will be partnering with Franchise / Regional Omnichannel Business Partners and with Global Brand Teams.

Work Experience:

• 10 years in Marketing environment, familiar with Sanofi content strategy and partners ecosystem (external agencies, hub)
• Ideally, 2 years of experience in the specific Lighthouse brand (Toujeo, Dupixent), with good knowledge of the brand’s marketing and commercial operations and its strategic priorities
• Experience in business agile ways of working

Knowledge:

• Omnichannel management experience and expertise.
• Strategic thinking and planning capabilities / project management, essential for crafting and executing a coherent vision that integrates GenAI technologies into our commercial activities effectively.
• Deep marketing expertise, including the ability to analyze market trends, customer behavior, and competitive landscapes to define visionary commercial strategies and design impactful experiments.
• Excellent English language knowledge and skills (written and oral), proven communication, presentation, persuasion, skills ability to work cross-functionally.
• At ease with new technologies and GenAI applications and tools and their applications to marketing content (e.g. Midjourney, ChatGPT, etc.).

Skills and Competencies:

• Business: Numerate and with good analytical skills; Ability to prioritize; Over achievement against set objectives; Ability to work on their own initiative and make quality decisions; Excellent interpersonal skills to communicate, present, persuade and argument among internal teams and partners.
• Leadership and management: Engages others through active communication; Demonstrates a high level drive, passion and ambition for optimal results; Challenges the current market status quo; Develops fresh approaches in order to deliver results. Well-developed time management skills. The ability to prioritise tasks and plan own workloads to ensure deadlines are met.
• Networking: Strong relationship builder; Seeks out new opportunities; Demonstrates Team Working and sharing of best practice. Experience of successfully leading projects by influence, in multicultural environments and in a matrix organisation.

Personal Characteristics: Accountability, creativity, initiative, stress management, quick learning, result orientation, ability to work on one’s own, continuous improvement; Listening skills, empathy, to understand the needs, adaptable and resilient.

Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
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