What are the responsibilities and job description for the Manager, Communications position at Santa Barbara County Education Office?
JOB
Our ideal candidateYou are an exceptional communicator who is adept at telling an organization’s story, orally as well as in writing and images. You demonstrate initiative in mastering new communication tools and strategies. You are versatile, able to work independently and also lead teams in developing and executing plans and projects. You have a passion for the education field and are committed to providing the best service possible to the Santa Barbara County Education Office, school districts, students, and the community.General descriptionUnder administrative direction, translate organizational objectives into broad terms of public understanding; develop and implement internal and external communication strategies across the organization; provide day-to-day oversight of departmental operations and initiatives; provide functional supervision, guidance, and support to other members of the Communications team; maintain productive relationships with the media and external groups; and ensure that SBCEO has a robust presence across various media channels and platforms.
EXAMPLE OF DUTIES
Develop strategic and segmented communications strategies for the purpose of ensuring services are provided within established and fulfilling all related requirements.Support the Director, Communications in achieving department and organizational communications goals with the purpose of inspiring public and community engagement, and awareness of SBCEO impacts and outcomes.Coordinate and collaborate with SBCEO divisions and departments to achieve stated goals, including identifying opportunities for improved systems and best practices (e.g. technology integrations, project management, and branding). Draft time-sensitive communication materials such as talking points, remarks and speeches, editorials, and media statements for use by Superintendent and other SBCEO leaders in representing the organization; draft and oversee production of other communication materials, including website content, press releases, brochures, surveys, and forms.Independently or by leading a team, develop a wide variety of sophisticated materials, e.g. crisis plans, communications plans, annual impact reports, and newsletters.Oversee the development and maintenance of communications resources such as media toolkits and branding guides.Respond to requests for public records in accordance with state law.Design and execute engaging social media strategies and marketing and promotional campaigns for SBCEO events and initiatives; review analytics to determine effectiveness of campaigns and adjust strategy as needed, manage project budgets as applicable.Oversee development of a wide range of digital and print communications copy (e.g. radio commentaries, video scripts, multimedia presentations, social media posts, flyers, and articles) that represents SBCEO in the community.Engage in ongoing professional development such as attending workshops, trainings, seminars, and conferences and participating in professional associations to maintain knowledge of industry best practices, trends, and innovations.Provide support to County Board of Education meetings, including webinar moderation, video production, presenter preparation, and special events As assigned during emergency or disaster situations, provide prompt and accurate information to SBCEO, district staff, and the public.May respond on behalf of the organization to members of the public who contact SBCEO to express concerns about sensitive or controversial topics. May perform supervisory duties, including: interviewing and selecting staff; planning, assigning, and reviewing the work of assigned staff; providing coaching, training, and professional development; establishing performance standards and evaluating performance; and taking disciplinary action as needed.
SUPPLEMENTAL INFORMATION
Classified Management salary ranges have 9 steps (A-I). Initial salary placement for new hires may be at any step of the range, based on qualifications.Click here for anOverview of Our Application & Selection Process.RECRUITMENT INFORMATION: • All applicants who meet the minimum qualifications will be invited to participate in the examination process for the position. • The examination process may include one or more of the following: written, oral, and performance examination. • Candidates must pass all parts of the examination process to be placed on the eligibility list. Final score will determine the candidate's rank on the eligibility list.• A candidate in the top three ranks (including tie scores) on the eligibility list may be considered for hire; when there are multiple vacancies in the same job classification, additional ranks will be considered. • This recruitment is Dual Certification, meaning it is open to all applicants, including current SBCEO employees and those from the general public. Dual certification results in one integrated eligibility list based on rank.• Eligibility lists are generally valid for six months; promotional eligibility lists are valid for one year. Lists may be exhausted prior to the original expiration date, or they may be extended with the approval of the Personnel Commission.• If you require an accommodation for any step of the application and selection process, please notify Human Resources by the application deadline date (or as soon as possible for an open continuous recruitment).• Veterans' Preference Points: This recruitment is eligible for veterans' preference points for qualifying veterans.
Our ideal candidateYou are an exceptional communicator who is adept at telling an organization’s story, orally as well as in writing and images. You demonstrate initiative in mastering new communication tools and strategies. You are versatile, able to work independently and also lead teams in developing and executing plans and projects. You have a passion for the education field and are committed to providing the best service possible to the Santa Barbara County Education Office, school districts, students, and the community.General descriptionUnder administrative direction, translate organizational objectives into broad terms of public understanding; develop and implement internal and external communication strategies across the organization; provide day-to-day oversight of departmental operations and initiatives; provide functional supervision, guidance, and support to other members of the Communications team; maintain productive relationships with the media and external groups; and ensure that SBCEO has a robust presence across various media channels and platforms.
EXAMPLE OF DUTIES
Develop strategic and segmented communications strategies for the purpose of ensuring services are provided within established and fulfilling all related requirements.Support the Director, Communications in achieving department and organizational communications goals with the purpose of inspiring public and community engagement, and awareness of SBCEO impacts and outcomes.Coordinate and collaborate with SBCEO divisions and departments to achieve stated goals, including identifying opportunities for improved systems and best practices (e.g. technology integrations, project management, and branding). Draft time-sensitive communication materials such as talking points, remarks and speeches, editorials, and media statements for use by Superintendent and other SBCEO leaders in representing the organization; draft and oversee production of other communication materials, including website content, press releases, brochures, surveys, and forms.Independently or by leading a team, develop a wide variety of sophisticated materials, e.g. crisis plans, communications plans, annual impact reports, and newsletters.Oversee the development and maintenance of communications resources such as media toolkits and branding guides.Respond to requests for public records in accordance with state law.Design and execute engaging social media strategies and marketing and promotional campaigns for SBCEO events and initiatives; review analytics to determine effectiveness of campaigns and adjust strategy as needed, manage project budgets as applicable.Oversee development of a wide range of digital and print communications copy (e.g. radio commentaries, video scripts, multimedia presentations, social media posts, flyers, and articles) that represents SBCEO in the community.Engage in ongoing professional development such as attending workshops, trainings, seminars, and conferences and participating in professional associations to maintain knowledge of industry best practices, trends, and innovations.Provide support to County Board of Education meetings, including webinar moderation, video production, presenter preparation, and special events As assigned during emergency or disaster situations, provide prompt and accurate information to SBCEO, district staff, and the public.May respond on behalf of the organization to members of the public who contact SBCEO to express concerns about sensitive or controversial topics. May perform supervisory duties, including: interviewing and selecting staff; planning, assigning, and reviewing the work of assigned staff; providing coaching, training, and professional development; establishing performance standards and evaluating performance; and taking disciplinary action as needed.
SUPPLEMENTAL INFORMATION
Classified Management salary ranges have 9 steps (A-I). Initial salary placement for new hires may be at any step of the range, based on qualifications.Click here for anOverview of Our Application & Selection Process.RECRUITMENT INFORMATION: • All applicants who meet the minimum qualifications will be invited to participate in the examination process for the position. • The examination process may include one or more of the following: written, oral, and performance examination. • Candidates must pass all parts of the examination process to be placed on the eligibility list. Final score will determine the candidate's rank on the eligibility list.• A candidate in the top three ranks (including tie scores) on the eligibility list may be considered for hire; when there are multiple vacancies in the same job classification, additional ranks will be considered. • This recruitment is Dual Certification, meaning it is open to all applicants, including current SBCEO employees and those from the general public. Dual certification results in one integrated eligibility list based on rank.• Eligibility lists are generally valid for six months; promotional eligibility lists are valid for one year. Lists may be exhausted prior to the original expiration date, or they may be extended with the approval of the Personnel Commission.• If you require an accommodation for any step of the application and selection process, please notify Human Resources by the application deadline date (or as soon as possible for an open continuous recruitment).• Veterans' Preference Points: This recruitment is eligible for veterans' preference points for qualifying veterans.
