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Sales & Marketing Specialist

Santa Cruz Bicycles
Santa Cruz Bicycles Salary
Santa Cruz, CA Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/17/2025

ABOUT US :

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

Our mission at Santa Cruz Bicycles is to make the best bicycles and have fun doing it. Since 1994, we’ve been doing just that, and finding unique and innovative solutions for everything from suspension design to manufacturing processes along the way. We are a global organization and one of many premium brands in the Pon Bike portfolio, the largest bike company in the world. We are humble but proud of our heritage, built on our commitment to quality products and our most valued asset, talented people who are invited to be themselves and enhance our distinctive and evolving workplace culture.

ABOUT YOU :

As the Commercial Specialist, you will support the cross-functional initiative between Global Sales and Marketing. You will work with our Retailer Network to ensure they have any assets they need to align with the Sales calendar and support getting more of our bikes to the riders. You will also research and analyze the impact and efficacy of marketing collateral and internal programs for retailers. Working with our Global and North American Sales and Marketing leaders will be key to driving collaboration and implementing processes to ensure seamless execution of support for all global channels.

WHAT DOES YOUR DAY JOB LOOK LIKE?

  • Work with Sales leaders to define, maintain and communicate the annual Global Commercial calendar.
  • Collaborate with the Global sales leaders to define scope, briefs, needs and assets for New Product Introduction (NPI) launches and commercial events.
  • Create content and ensure all collateral and assets are distributed.
  • Lead the creation of Retailer Communications with the CCO and CRM team.
  • Work with the Key Account Manager to define needs for inline and NPI bike promotion.
  • Ensure distribution and execution of retailer support assets including education, sales collateral, NPI assets, etc.
  • Support and maintain Locally Smart Retailing software and deliver any necessary or helpful assets to key retailers.
  • Lead the support and promotion (with Global Marketing) of the Demo Centers, ensuring delivery of NPI assets and any Demo needs.
  • Plan and execute high-quality retailer and sales events.
  • Maintain inventory of sales materials and their distribution.
  • Attend the weekly sales / marketing meeting to be the bridge between the two departments.

WHAT YOU BRING TO THE TABLE :

  • 3 years of experience working within the cycling or outdoor industry in a marketing or brand position.
  • Knowledge of cycling products, media, athletes and industry events.
  • Excellent communication and diplomacy skills : ability to build and maintain strong relationships between sales and marketing.
  • High level of organization, must be able to maintain multiple project timelines.
  • Ability to work well under pressure, handle multiple projects and timelines.
  • Self-motivated, highly communicative, collaborative and imaginative.
  • LANGUAGE SKILLS : Ability to read and comprehend and explain documents in English. Effectively communicate, verbally and in writing, in English.

    PHYSICAL DEMANDS FOR THE ROLE : The physical demands described here are representative of those that must be met by an employee to successfully perform the overall duties and responsibilities of this job. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the overall duties and responsibilities. While performing the duties of this job, the employee is regularly required to stand, walk, use hands and fingers, handle, or feel, reach above head with hands and arms, lift, push, climb, stoop, kneel, crouch, and / or crawl, pull, talk and hear. The employee must lift and / or move up to 20 pounds. Vision may be corrected within normal range. The noise level in the work environment is quiet.

    SALARY RANGE : This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $70,000 - $77,000.

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    Salary : $70,000 - $77,000

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