What are the responsibilities and job description for the Director of Sales and Marketing position at Santa Marta Retirement Community?
Description :
Santa Marta, Kansas City's premier retirement community, is a Catholic-sponsored continuum of care community dedicated to enabling senior adults to live full, active lives within a secure, hospitable, and faith-filled environment rooted in Catholic traditions and values. We are currently seeking an experienced and dynamic individual to join our team as the Director of Sales and Marketing for Independent Living .
Position Summary :
The Director of Sales and Marketing will be responsible for overseeing, directing, and managing the community's sales efforts and staff. This leadership role involves engaging with prospective residents, converting leads into new residents, maintaining accurate and current records, achieving predetermined sales goals, and fostering a high-performing and motivated sales team.
Essential Duties and Responsibilities :
- Sales Focus (75%) / Management & Marketing Focus (25%)
- Lead and manage all aspects of the sales and marketing team to meet or exceed occupancy and sales goals.
- Engage with prospective residents through calls, emails, appointments, presentations, and community events.
- Ensure timely and ongoing follow-up with all leads to maximize conversions.
- Utilize and maintain the REPs database with accurate lead tracking, including waiting list clients and deposit management.
- Develop and implement marketing strategies and outreach events in collaboration with our advertising agency partner
- Provide training, coaching, and daily supervision for the sales team, fostering a positive and results-driven culture.
- Review and approve residency applications, ensuring alignment with community standards.
- Collaborate with internal and external partners to execute successful marketing initiatives and events.
Educational and Experience Requirements :
Benefits :
Santa Marta offers a comprehensive and competitive benefits package, including :
Additional Requirements :
If you are a results-oriented sales leader with a passion for serving seniors within a faith-filled community, we invite you to apply and become part of the Santa Marta family.
