What are the responsibilities and job description for the Chief Communications Officer position at Santa Monica-Malibu Unified School District?
BASIC FUNCTION
Under administrative direction, the Chief Communications Officer plans, develops, implements, and oversees District-wide communication, marketing, and public relations strategies, collaborates with leadership within and across organizations, manages crisis communications, and coordinates the production of multimedia material to provide information and strengthen engagement within the district and community while also supervising staff.
Under administrative direction, the Chief Communications Officer plans, develops, implements, and oversees District-wide communication, marketing, and public relations strategies, collaborates with leadership within and across organizations, manages crisis communications, and coordinates the production of multimedia material to provide information and strengthen engagement within the district and community while also supervising staff.
MINIMUM QUALIFICATIONS
EDUCATION:
Bachelor’s degree in mass communications, journalism, public relations, marketing, English, or other field closely related to the duties and responsibilities of the position from an institution of higher learning accredited by a regional accreditation association, as recognized by the Council for Higher Education Accreditation. Foreign degrees and credit units require translation and equivalency established by an agency recognized by the Commission on Teacher Credentialing.
Bachelor’s degree in mass communications, journalism, public relations, marketing, English, or other field closely related to the duties and responsibilities of the position from an institution of higher learning accredited by a regional accreditation association, as recognized by the Council for Higher Education Accreditation. Foreign degrees and credit units require translation and equivalency established by an agency recognized by the Commission on Teacher Credentialing.
EXPERIENCE:
Three (3) years of experience managing the strategic communication activities of an organization, including implementing organization-wide communication strategies, managing crisis communications, and overseeing multimedia communications. One (1) year of supervisory experience is required. Supervisory experience may be, but need not be, acquired concurrently.
Three (3) years of experience managing the strategic communication activities of an organization, including implementing organization-wide communication strategies, managing crisis communications, and overseeing multimedia communications. One (1) year of supervisory experience is required. Supervisory experience may be, but need not be, acquired concurrently.
ADDITIONAL REQUIREMENTS/INFORMATION:
- A valid California Driver License and availability of private transportation or ability to obtain transportation between job sites is required
- The ability to speak, translate, and/or interpret from English to Spanish is highly desirable
- APR accreditation is highly desirable
REPRESENTATIVE DUTIES
- Develops, implements, and evaluates comprehensive, integrated communication strategies used to establish and advance the District’s mission, vision, and goals
- Develops, implements, and evaluates comprehensive, integrated marketing and public relations strategies used to increase public awareness and support of District programs and services
- Develops, implements, and evaluates strategy, content, and direction of District’s websites
- Develops, implements, and evaluates rules, policies, processes, and procedures related to District communications, marketing, and public relations
- Provides support, guidance, clarification, and direction to District staff, executive leadership, and board members on matters related to communication, marketing, and public relations
- Creates, reviews, and oversees the distribution of a variety of communications including, but not limited to, press releases, speeches, brochures, public reports, presentations, social media posts, videography, and emergency messaging
- Develops material and facilitates training for employees throughout the District on matters related to communication, marketing, and public relations
- Develops, distributes, and collects surveys and questionnaires to gather qualitative and quantitative data regarding District programs and climate within the community
- Analyzes and interprets qualitative and quantitative date to inform and support communication strategies and District programs and initiatives
- Attends, participates, and represents the District’s interests at a variety of functions including, but not limited to, executive cabinet, conferences, hearings, public meetings, workshops, productions, and committees
- Serves a spokesperson with media by conducting outreach to outlets and responding to inquiries on behalf of the District
- Serves as liaison between District and outside agencies to generate support and develop partnerships
- Oversees, coordinates, and responds to requests for public records pursuant to the California Public Records Act
- Oversees, coordinates, and responds to requests for the filming and recording of District sites, students, and personnel
- Researches and interprets applicable laws, codes, rules, and regulations in order to evaluate impact they will have on existing policies, procedures, and practices
- Composes and distributes communications to District staff related to new and/or revised laws, regulations, and procedures
- Establishes department budget and plans, monitors, and tracks expenditures
- Selects, trains, evaluates, and supervises staff
- Performs related duties as assigned
KNOWLEDGE:
- Principles, practices, and trends of mass communication
- Principles, practices, and trends of marketing
- Principles, practices, and trends of public relations
- Principles, practices, and trends of crisis communication
- Principles, terminology, and trends of public education
- Principles of public policy development and the legislative process
- Principles of survey creation and data collection
- Principles and practices of planning and maintaining web-based content
- Trends in social media and audio/visual production
- Methods and equipment used in photography and video production
- Word processing, spreadsheet, and email software
- Video, photo, and audio editing software
- Desktop and web publishing software
- Principles of budget management
- Principles and practices of recordkeeping and maintaining documentation
- Principles and terminology of employment laws, codes, and regulations
- Principles and practices of employee supervision and evaluation
- Attention to Detail – Focusing on the details of work content, work steps, and final work products
- Customer Focus – Attending to the needs and expectation of customers
- Decision Making – Choosing optimal courses of action in a timely manner
- Handling Stress – Maintaining emotional stability and self-control under pressure, challenge, or adversity
- Influencing – Affecting or changing others' positions and opinions
- Innovation – Imagining and devising new and better ways of doing things
- Leveraging Technology – Applying technology for improvements in organizational efficiency and effectiveness
- Managing Performance – Ensuring superior individual and group performance
- Oral Communication – Engaging effectively in dialogue
- Political & Organizational Savvy – Working skillfully with politics, procedures, and protocols across organizational levels and boundaries
- Professional & Technical Expertise – Applying technical subject matter to the job
- Project Management – Planning and tracking projects to ensure they are on-time, on-budget, and achieve their objectives
- Presentation Skill – Formally delivering information to groups
- Relationship Building – Establishing rapport and maintaining mutually productive relationships
- Writing – Communicating effectively in writing
Administrative direction is received from the Superintendent. Supervision is exercised over office, technical, and business service staff.
ENVIRONMENT:
This is primarily a sedentary classification and the employee works in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Some work may be performed off-site visiting outside agencies, District facilities and/or school sites.
PHYSICAL DEMANDS:
Remains in a stationary position to perform desk work. Exchanges information in large group settings. Uses hands, wrists, and fingers repetitively to type and operate office equipment. Rotates the head right or left fromaneutralpositiontoreviewworkmaterials.Usesnearvisualacuityat20inchesor less to review work materials and operate a computer. Uses far visual acuity at 20 feet or more to observe presentations and performances. Walks between areas of an office, school site, or facility to observe the environment. May walk across uneven surfaces.
This is primarily a sedentary classification and the employee works in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Some work may be performed off-site visiting outside agencies, District facilities and/or school sites.
PHYSICAL DEMANDS:
Remains in a stationary position to perform desk work. Exchanges information in large group settings. Uses hands, wrists, and fingers repetitively to type and operate office equipment. Rotates the head right or left fromaneutralpositiontoreviewworkmaterials.Usesnearvisualacuityat20inchesor less to review work materials and operate a computer. Uses far visual acuity at 20 feet or more to observe presentations and performances. Walks between areas of an office, school site, or facility to observe the environment. May walk across uneven surfaces.
To be considered for an employment opportunity with the Santa Monica-Malibu Unified School District, it is necessary for you to complete an official District Application and Supplemental Questions. Resumes will not be accepted in lieu of an application. The application is part of the examination process and is part of your total evaluation of qualifications for employment.
THE EXAMINATION PROCESS:
For those candidates who meet the minimum qualifications, the examination process will consist of any one or more of the following: Training and Experience Evaluation, Written Test, Performance Test, and/or Structured Interview. Additional information pertaining to the examination process will be emailed to those candidates who meet the minimum qualifications.
EXAMINATION PROTESTS:
Protest of any part of the examination process must be in writing and received in the office of the Director of Classified Personnel no later than five (5) working days from the date you were notified of examination results. All notifications are sent electronically via email. Any protest must include rationale to support the protest and must be based on illegal discrimination, abuse of discretion, or procedure/process error. We are not responsible for any incoming mail that is lost or misdirected after it has been entrusted to the US Postal Service.
ACCOMMODATION FOR DISABLED:
If you have a disability that may require an accommodation in any of these examination procedures, please notify the Personnel Commission in writing at the time you submit your application.
ESTABLISHMENT OF ELIGIBILITY LIST:
This examination process shall be open to all qualified applicants and shall result in one integrated eligibility list. All eligibility lists shall be established in accordance with Personnel Commission rules and shall be established for a period one (1) year, unless otherwise noted, or until there are fewer than three (3) ranks of eligible candidates who are available. Candidates are placed on the eligibility list in rank order according to their final examination score. Final examination scores will not change, but ranking may change as other candidates are added or removed from the list.
ADVANCED STEP PLACEMENT:
Generally, new employees start at the first step on the appointed salary schedule. When filling a permanent vacancy, a new employee may request a higher salary placement based on having training and experience that greatly exceeds the minimum qualifications. An employee may submit a formal request for advanced step consideration on or after the first day of employment. Education transcripts, training certificates, and additional references may be requested for verification purposes.
HOW YOU WILL HEAR FROM US:
All correspondence and notifications regarding this recruitment will be sent to the email address you provide. It is your responsibility to review, follow instructions, and respond to information in a timely manner; as if it was a function of your job.
The provisions of this announcement do not constitute an expressed or implied contract, and any provisions contained in this announcement may be modified or revoked without notice.
Salary : $131,772 - $160,279
