Director, Marketing Tools & Capabilities, Boston, MA

Join to apply for the Director, Marketing Tools & Capabilities, Boston, MA role at Santander Bank, N.A.1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Responsibilities Assess current ways-of-working in paid media, website experience and customer marketing and identify opportunities to improve efficiency.Design and build the next generation marketing tech capabilities to enable growth of the digital bank.Partner with internal stakeholders to define business requirements for Martech capability enhancements and provide oversight of the projects from beginning to end.Arrange and sponsor appropriate assignments and experiences to help people realize their potential and support their long-term aspirations.Assess and assign business priorities for various capability enhancement projects.Act as the SME in Adtech and Martech and an advisor to the product and engineering team on what to build.Create an environment where people and technology thrive together to accomplish more than they could apart.Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.Influence and facilitate the creation of long-term relationships which add value to the firm.Manage and pursue vendor relationships, negotiate offerings, optimize our cost models, and assess performance against our organizational goals.Collaborate with marketing managers in delivery of MarTech training programs for broader marketing staff.Stay up to date in technology and innovative solutions.Manage technology & tools that support ATM and In Branch advertising.Manage & optimize Marketing’s workflow management platform.Required Knowledge And Skills Demonstrates thought-leader level abilities with, and / or a proven record of success directing efforts, including : Domain expertise and hands-on experience in various marketing and measurement tools across customer journeys, including DMP / DSPs, Site analytics tools (i.e. Adobe / Google analytics), CRM, CDPs, Cleanrooms, etc.A strong understanding of UX, web design, analytics testing, information architecture, metadata, taxonomy, and their inter-relationships within the website channel.Demonstrated ability and thought leadership in a Marketing Technology role, including but not limited to : Measurement / Analytics, Personalization, Testing and Optimization.Demonstrated ability to lead digital marketing platform strategy, design and architecture.Demonstrated specialization and confidence to engage with business and technology leaders to understand strategy, articulate solution options, evaluate trade-offs and influence key decisions.Strong technological knowledge to back up the defining of goals for technology components and frameworks, including reference architectures and implementations.Experience leading marketing tech or similar functions responsible for campaign automation, email service provider, decision management tools, CRM platform migration, etc.Qualifications Bachelor's Degree; Marketing, Communications, Business, or equivalent field or equivalent work experience (REQ).10 years of marketing, analytics or related experience.Strong analytical skills and / or technological knowledge.Accomplished team leader and people / project manager.Demonstrated experience as marketing / advertising strategist.Excellent relationship management skills.Strategic and tactical thinker.Strong knowledge of regulatory environment within the financial services industry.Strong project management skills, outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.Strong reporting and analytical skills.Superior interpersonal, verbal, and written communication skills.Understanding of the Marketing Technology landscape with an ability to articulate and navigate the breadth of solutions and partners in this field.EEO Statement : At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply.Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.Working Conditions Frequent minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.Primary Location : Boston, MA, BostonOther Locations : Massachusetts-Boston, New York-New YorkOrganization : Santander Bank N.A.Salary : $123,750 - $200,000 / yearSeniority level DirectorEmployment type Full-timeJob function Marketing and SalesIndustriesBanking#J-18808-Ljbffr

Salary : $123,750 - $200,000