Senior Associate, Marketing Manager for Partnerships, Boston, MA

Senior Associate, Marketing Manager for Partnerships, Boston, MA

Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all starts with the launch of our national digital bank in 2024. As we go, we’re building on our core strengths as a company : our global brand, our unified technology platform, and our passionate existing customer base.

As the Senior Associate of Partnership Marketing, you will play an important role in this mission by leading co-marketing with our strategic partner brands in the US. You’ll build win-win relationships with partner marketing teams and design joint marketing plans that inspire engagement with millions of consumers.

USA Job Function Description : Develops and executes marketing strategies and plans. Identifies and develops key insights into clients, the marketplace, competitors, macro trends and market opportunities. Analyzes marketplace trends and customer data to identify opportunities for growth, determines product requirements, and defines targeted customer segments and associated messaging. Creates and / or coordinates the production and distribution of advertising and promotional materials. Establishes, implements, and ensures consistent branding standards throughout product lines, promotional materials, and events.

What you’ll do :

• Define the role that partnerships play in our Santander US integrated marketing strategy.
• Partner with internal leads to win new strategic partner deals, proactively pursuing new opportunities and strategically assessing incoming partner marketing opportunities.
• Build relationships with strategic partner marketing teams, orienting the collective group towards shared goals and a win-win mindset.
• Develop co-marketing plans with our strategic partners that deliver on our shared goals and activate consumers through our differentiated joint value propositions.
• Execute our co-marketing strategy in conjunction with the wider Santander US marketing team, emphasizing the right balance in leveraging Santander and partner channels.

Qualifications :

Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education :

Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Req)

Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Pref)

Work Experience :

Marketing, Communications or related experience - 9 years (Req)

Financial Services Industry / Banking experience - 3 years (Req)

What you’ll bring to the team :

Diversity & EEO Statements : At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions : Frequent minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights : This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

Primary Location : Boston, MA

Other Locations : Massachusetts-Boston

Organization : Santander Bank N.A.

Salary : $93,750 - $160,000 / year

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Salary : $93,750 - $160,000