What are the responsibilities and job description for the Director, Deposits Integrated Marketing, Boston, MA position at Santander?
Director, Deposits Integrated Marketing, Boston, MACountry : United States of AmericaSantander is a global bank with over 160 million customers and 167 years of experience. We are on a unique mission to significantly grow our presence in the US, starting with the launch of our national digital bank in 2024.As the Director of Deposits Integrated Marketing, you will play an important role by leading the positioning and successful marketing of our core consumer banking & investment products including checking, high yield savings, CDs, and money market accounts. You will leverage your experience in banking, payments, or fintech to enhance our consumer presence.What you’ll do : Lead a team in refining the positioning and messaging for our consumer checking, high yield savings, CDs, money market accounts, and investment services.Understand our consumer total addressable market, customer needs, and target audiences for each product.Spearhead competitor benchmarking and identify opportunities for Santander to differentiate in meeting customer needs.Spearhead go-to-market planning that brings our brand to life through these products, assessing product-market fit and monitoring product health.Position the team as thought leaders influencing Santander’s growth strategy, brand, and product roadmaps.Enable a fantastic customer experience across all channels, equipping Branch teams with training and playbooks for selling consumer products.Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.Education : Bachelor's Degree or equivalent work experience in Marketing, Community Relations, Communications, Business Administration, or equivalent field (Req).Master's Degree in Marketing, Community Relations, Communications, Business Administration, or equivalent field (Pref).Work Experience : Marketing, 10 Years (Req).What you’ll bring to the team : 10 years of experience in integrated marketing, product marketing, or a related field.Experience in the banking, fintech, or payments space.2 years of experience in leading a team and supporting team members’ career development.Experience influencing product roadmaps and leading go-to-market strategy.Excellent communication skills, with the ability to tailor communication to various audiences.Decisive problem-solving skills.Master's degree a plus.EEO Statement : At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer.Working Conditions : Frequent minimal physical effort such as sitting, standing, and walking. Occasional moving and lifting equipment and furniture is required. Physically capable of lifting up to fifty pounds.Employer Rights : This job description does not list all of the job duties. You may be asked by your supervisors or managers to perform other duties. The employer has the right to revise this job description at any time.Base Pay Range : Minimum : $123,750.00 USDMaximum : $200,000.00 USD#J-18808-Ljbffr
Salary : $123,750 - $200,000
