What are the responsibilities and job description for the Sr. Associate, Conversion Rate Optimization (CRO) Manager, Digital Marketing Tea position at Santander?
Sr. Associate, Conversion Rate Optimization (CRO) Manager, Digital Marketing Team, Boston, MA or New York, NY Join to apply for the
Sr. Associate, Conversion Rate Optimization (CRO) Manager
role at
Santander Bank, N.A.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.The
Senior Associate, Conversion Rate Optimization (CRO) Manager
sits on the Digital Marketing team in either
New York, NY or Boston, MA . This CRO lead is responsible for designing and managing the strategic optimization roadmap for our public websites to drive continuous improvement in conversion performance while maintaining a smooth user experience. This role contributes to the success of marketing programs for multiple business segments across a variety of consumer banking and small business product lines.Essential Functions / Responsibility Statements : Leads the development and implementation of a comprehensive results-driven CRO roadmap based on business objectives and digital transformation strategy.Builds and manages thorough content plan for development and in-market testing on website to support key business needs.Works closely with internal and external partners to strengthen end-to-end user journey in support of integrated marketing plans.Manages projects, timelines, deliverables, and reporting for all CRO initiatives on our public website platforms.Manages overall assessment of insights from web analytics and marketing performance results with internal Analytics partners.Embraces the ever-changing landscape to keep up with evolving website and CRO best practices.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.Education : Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Req)Master's Degree in Integrated Marketing, Marketing Analytics, Communications, Business Administration or equivalent field. (Pref)Work Experience : Marketing experience or related field, 7 years (Req)Financial Services / Banking Industry experience, 3 years (Pref)Skills And Abilities : Demonstrated experience as a savvy marketing / advertising strategist.Demonstrated ability to map out a digital marketing website conversion rate optimization roadmap.Strong knowledge of web analytics and performance monitoring tools.Curiosity and adaptability to thrive in an ever-changing space.Excellent relationship management skills and collaborative spirit.Strong project management skills and outstanding organizational skills.EEO Statement :
At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply.Salary :
97,500 - $160,000 / yearSeniority level :
Mid-Senior levelEmployment type :
Full-timeJob function :
OtherIndustries :
Banking
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Salary : $97,500 - $160,000
