What are the responsibilities and job description for the Sr. Associate, Conversion Rate Optimization (CRO) Manager, Digital Marketing Team, Boston, MA o[...] position at Santander?
Sr. Associate, Conversion Rate Optimization (CRO) Manager, Digital Marketing Team, Boston, MA or New York, NY
Join to apply for the Sr. Associate, Conversion Rate Optimization (CRO) Manager role at Santander Bank, N.A.
The Senior Associate, Conversion Rate Optimization (CRO) Manager sits on the Digital Marketing team in either New York, NY or Boston, MA . This CRO lead is responsible for designing and managing the strategic optimization roadmap for our public websites to drive continuous improvement in conversion performance while maintaining a smooth user experience. This role contributes to the success of marketing programs for multiple business segments across a variety of consumer banking and small business product lines.
Essential Functions / Responsibility Statements :
- Leads the development and implementation of a comprehensive results-driven CRO roadmap based on business objectives and digital transformation strategy.
- Builds and manages thorough content plan for development and in-market testing on website to support key business needs.
- Works closely with internal and external partners to strengthen end-to-end user journey in support of integrated marketing plans.
- Manages projects, timelines, deliverables, and reporting for all CRO initiatives on our public website platforms.
- Manages overall assessment of insights from web analytics and marketing performance results with internal Analytics partners.
- Embraces the ever-changing landscape to keep up with evolving website and CRO best practices.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.
Education :
Work Experience :
Skills And Abilities :
EEO Statement : At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply.
Salary : $97,500 - $160,000 / year
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Other
Industries : Banking
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Salary : $97,500 - $160,000
