Field Marketing Manager - West

We help the world run better

Apply below after reading through all the details and supporting information regarding this job opportunity.

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

PURPOSE AND OBJECTIVES

Responsible for delivering against the marketing demand generation, pipeline acceleration and revenue objectives as defined within the West Market Unit (MU) Sales and Marketing territory Go-To-Market near-term and long-term plans. Responsible for demand generation and pipeline acceleration through the tactical execution of marketing plan activities; industry marketing, account-based marketing (ABM), data-driven marketing, direct and digital marketing, inside marketing, online events, physical events, and more. This individual should be an independent, data-driven marketer who brings enthusiasm for innovative marketing efforts and thrives in a matrixed, fast-paced, and high energy environment.

EXPECTATIONS AND TASKS

Strategic Marketing and Sales Execution – Develop and maintain a partnership with sales to execute against an appropriate solution or industry program portfolio mix to address the business needs of our customers / prospective-customers. As the Field Marketer, you will serve as one of the faces of marketing to the West MU region working with West MU field sales executives, sales leadership, partners and as appropriate our customers / prospective-customers.

You will be tasked to :

• Develop an awareness of how to build a balanced marketing plan across all pipeline stages including acceleration and close activities as required.
• Meet marketing and sales goals and objectives of the team by leveraging the best of traditional and ABM tactics.
• Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation activities.
• Drive locally relevant, nationally supportive, industry campaigns and events within the region and across North America.

Data Driven – Embrace a data-driven approach to turn data into insights to drive results. Focus on execution, consistency, and speed to market when strategizing and documenting campaign execution and lead management activities in the system of records, including CRM, reports, dashboards, and scorecards.

Lead Management – Access relevant sales and marketing lead (and performance) reports through self-service or request ad hoc reporting from Strategy, Planning and Performance Management teams. Review reports to understand the impact of marketing programs on sales pipeline health and follow-up on necessary actions to drive alignment with relevant sales and marketing stakeholders.

Field Enablement – Seek alignment with marketing, sales, and partner stakeholders. Communicate proactively with sales teams to understand marketing effectiveness and to seek out areas of improvements.

Channel & Ecosystem – Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets.

Market Research / Analysis – Continue to build knowledge and understanding of the target audience, SAP’s solutions, and go-to-market approach to easily identify relevant data segmentation, proper messaging, and an optimal mix of the campaign tactics.

Asset Development and Management – Play an active part in the dissemination of content such as collateral, websites, white papers, etc. Help assure that all assets used in market align to the West MU mix of accounts and resonate with local buyers.

Agency Management – Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost.

Customer Service and Relationship Management – Maintain a high level of customer focus and demonstrate marketing value to internal and external customers through participation in customer engagements when possible.

Experience & Language Requirements

Education

Location

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.

EOE AA M / F / Vet / Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender, sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted combined range for this position is 82,700 - 178,300 USD.

Requisition ID : 411007 | Work Area : Marketing | Expected Travel : 0 - 10% | Career Status : Professional | Employment Type : Regular Full Time | Additional Locations : #LI-Hybrid

J-18808-Ljbffr

Salary : $82,700 - $178,300