What are the responsibilities and job description for the Executive Assistant/Brand and Culture Marketing Manager position at Sapphire Health Services, LLC?
IDEAL CANDIDATE MUST BE LOCATED IN OR AROUND THE PORTLAND, OREGON AREA.
Full-time
Overview
Sapphire Health Services specializes in providing comprehensive care and living solutions tailored to meet the diverse needs of seniors and individuals requiring specialized support. With a commitment to excellence and a passion for exceptional care, we offer a range of services designed to promote independence, dignity, and well-being at every stage of life. We are committed to enhancing the quality of life for our residents and pride ourselves on fostering a warm and supportive environment where personalized care is tailored to meet specific needs. Sapphire Health Services is currently seeking a dedicated and experienced Executive Assistant/Brand and Culture Marketing Manager to join our team and uphold our commitment to excellence.
Job Summary
We are seeking a compassionate and creative Executive Assistant/Brand and Culture Marketing Manager to support our executive leadership team ensuring smooth operation of day-to-day activities. This role will also be responsible for elevating our online presence and engaging audiences in the senior care sector. This role requires someone who understands the sensitive nature of senior care and can effectively communicate the value of our services while building trust and connection with families, potential residents and employees. A Brand and Culture Marketing Manager will be responsible for creating and executing thoughtful social media strategies that reflect our company, support our marketing goals, and foster a sense of community. This unique role will have a strong focus on both our external branding and internal culture-building efforts among our employees.
Responsibilities
Benefits of being a Sapphire Health Services employee include, but is not limited to:
At Sapphire Health Services we are dedicated to creating a supportive and enriching environment for both our residents and our team members. If you are a passionate healthcare professional looking to make a difference in the lives of residents, we encourage you to apply!
Address: Portland, OR
ABOUT US: Sapphire Health Services develops and manages care and living solutions including home care, independent living, assisted living, memory care, skilled nursing, and rehabilitation. Our focus is steadfast; to create living and care solutions that align with our mission to promote the highest quality of life for our residents, staff and communities. Sapphire supports ongoing training, tuition reimbursement, competitive wages and generous incentives to all of our employees.
Full-time
Overview
Sapphire Health Services specializes in providing comprehensive care and living solutions tailored to meet the diverse needs of seniors and individuals requiring specialized support. With a commitment to excellence and a passion for exceptional care, we offer a range of services designed to promote independence, dignity, and well-being at every stage of life. We are committed to enhancing the quality of life for our residents and pride ourselves on fostering a warm and supportive environment where personalized care is tailored to meet specific needs. Sapphire Health Services is currently seeking a dedicated and experienced Executive Assistant/Brand and Culture Marketing Manager to join our team and uphold our commitment to excellence.
Job Summary
We are seeking a compassionate and creative Executive Assistant/Brand and Culture Marketing Manager to support our executive leadership team ensuring smooth operation of day-to-day activities. This role will also be responsible for elevating our online presence and engaging audiences in the senior care sector. This role requires someone who understands the sensitive nature of senior care and can effectively communicate the value of our services while building trust and connection with families, potential residents and employees. A Brand and Culture Marketing Manager will be responsible for creating and executing thoughtful social media strategies that reflect our company, support our marketing goals, and foster a sense of community. This unique role will have a strong focus on both our external branding and internal culture-building efforts among our employees.
Responsibilities
- Schedule internal and external meetings
- Prepare documents including correspondence, memo's, minutes, reports and confidential material.
- Create presentations and announcements.
- Support executives with special projects, research, and data analysis.
- Track project progress and provide regular updates to ensure deadlines are met.
- Assist with event planning and other administrative tasks as required
- Manage filing systems, both digital and physical, ensuring efficient document retrieval.
- Coordinate travel arrangements, accommodations, and itineraries for business trips.
- Develop and execute social media strategies to promote senior care services, engage families, and build awareness of our community.
- Collaborate with Talent Acquisition and HR teams to ensure social media campaigns align with recruitment goals.
- Create and manage content that resonates with multiple target audiences, including seniors, their families, and employees across platforms (Facebook, Instagram, LinkedIn, etc.).
- Highlight success stories, testimonials, and staff spotlights to build trust and credibility.
- Design and implement campaigns that showcase the quality of care, resident activities, and special events at the facility.
- Monitor and manage all social media accounts, responding to inquiries, reviews, and messages with empathy and professionalism.
- Collaborate with the content and design teams to develop visual and written content, such as blog posts, videos, and photos, that tell our story and highlight key services like memory care, assisted living, skill nursing and rehabilitation.
- Partner with our communities to develop employee engagement strategies.
- Create, curate, and manage content that showcases the company culture, highlighting employee stories, workplace achievements, and behind-the-scenes insights to attract potential candidates.
- Develop social media strategies that promote our company's brand, services and mission.
- Analyze social media performance data to refine strategies, track engagement, and optimize results based on metrics like audience growth, engagement rates, and conversions.
- Run paid social media campaigns to target local markets, promote specific senior care services or events and attract potential employees.
- Create and share content for major internal events, such as team-building activities, community events and employee development programs.
- Stay up to date on industry trends in both senior care and social media to continuously improve the effectiveness of campaigns.
- Build relationships with local influencers, senior advocates, and community organizations to amplify our reach.
- Monitor and manage online reputation, responding to reviews on platforms like Google, Yelp, and Facebook in coordination with the community relations team.
- Performs other duties as assigned.
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience) preferred.
- 3 years of social media management experience, preferably in healthcare, senior care, or related industries.
- Experience with employer branding and working closely with HR or recruitment teams.
- Proven success in growing social media communities and managing sensitive content in a compassionate, professional manner.
- Deep understanding of the senior care industry, including the needs of families and caregivers when selecting care services.
- Experience using social media analytics tools (e.g., Facebook Insights, Google Analytics, Sprout Social) to track and report on KPIs.
- Knowledge of paid social media advertising and campaign optimization.
- Exceptional copywriting skills, with the ability to create empathetic and informative content.
- Strong visual storytelling skills, with experience creating or directing content such as photos and videos that speak to senior care audiences.
- Experience managing online reviews and responding to community feedback.
- Familiarity with HIPAA guidelines and online communication best practices in healthcare.
- Experience working in a senior care or healthcare setting preferred.
- Graphic design skills (Canva, Adobe Creative Suite) or familiarity with video editing tools for creating engaging content.
Benefits of being a Sapphire Health Services employee include, but is not limited to:
- PTO
- 401(K)
- Medical/Health Insurance
- Dental Insurance
- Vision Insurance
- Birthday/Holiday Pay
- Wellness Fund
- Uniform Fund
- Longevity Bonuses
- Tuition Reimbursement
At Sapphire Health Services we are dedicated to creating a supportive and enriching environment for both our residents and our team members. If you are a passionate healthcare professional looking to make a difference in the lives of residents, we encourage you to apply!
Address: Portland, OR
ABOUT US: Sapphire Health Services develops and manages care and living solutions including home care, independent living, assisted living, memory care, skilled nursing, and rehabilitation. Our focus is steadfast; to create living and care solutions that align with our mission to promote the highest quality of life for our residents, staff and communities. Sapphire supports ongoing training, tuition reimbursement, competitive wages and generous incentives to all of our employees.
- OUR MISSION: TO PROMOTE THE HIGHEST QUALITY OF LIFE FOR OUR RESIDENTS, STAFF AND COMMUNITIES. WE STRIVE TO TREAT THEM ALL WIT THE GREATEST CONSIDERATION AND RESPECT -
