What are the responsibilities and job description for the Sargento Foods Inc. is hiring: Retail Media Buyer Shopper in Plymouth position at Sargento Foods Inc.?

Content Summary : Retail Media Buyer Shopper at Plymouth, for Sargento Foods Inc.

The Retail Media Buyer, Shopper supports the execution and optimization of retail media campaigns aimed at driving engagement, brand visibility, and key business results. This role requires a foundational understanding of retail media platforms, campaign execution, and analytical tools to assist in the effective management and optimization of retail media strategies. The Retail Media Buyer will collaborate with cross-functional teams, retail media networks, and external partners to ensure campaigns are integrated, data-driven, and performance-focused.

What You Do.

Campaign Support : Execute and optimize retail media campaigns on key retailer platforms such as Albertsons Media Collective, Walmart Connect, Target Roundell, and Kroger Precision Marketing.
Budget Tracking : Support Sr. Omni-Channel Manager in tracking budgets and managing invoices for retail media efforts. Ensure campaigns are properly pacing to allocated budgets.
Retailer Relationships : Collaborate with retailer media teams and vendors to stay updated on platform capabilities, best practices, and emerging trends.
Audience Targeting : Develop precise audience segmentation strategies based on shopper behavior, demographics, and purchase history.
Performance Tracking : Monitor campaign performance metrics, including CPMs, conversion rates, and sales lift, to provide actionable insights and optimize strategies.
Reporting : Deliver regular performance reports, highlighting key learnings and providing data-driven recommendations to cross-functional teams.
Collaboration : Work closely with the omni-channel team, brand marketing, and sales teams to align retail media strategies with broader brand goals.
Testing and Innovation : Lead A / B testing initiatives and explore innovative retail media formats to drive shopper engagement and conversion.
Competitive Analysis : Conduct market research to understand competitive retail media strategies and provide recommendations accordingly.
Other duties may be assigned.

Skills & Abilities

Strong attention to detail and organizational skills, with the ability to juggle multiple tasks.

Eagerness to learn and adapt in a fast-paced environment.

Proficiency in managing retail media platforms (e.g., Amazon Advertising, Walmart Connect, Albertsons Media Collective, etc.).

Basic understanding of analytics and data interpretation.

Your Education and Experience.

Bachelor's degree in Marketing, Communication, or a related field is preferred.

1-2 years of experience in retail media buying, shopper marketing, or a similar role.

To learn more about our culture and values, please visit our website at Sargento Careers .

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