What are the responsibilities and job description for the Media Activation Manager Job at Sargento in Plymouth position at Sargento?
The Media Activation Manager is responsible for the strategic execution of paid social media, paid search, display, and video advertising campaigns aimed at driving consumer engagement, brand visibility, and business growth. This role demands a deep understanding of social platforms, display, and video networks, with experience in campaign management, optimization, and analytics. The Media Activation Manager will collaborate with cross-functional teams, agencies, and external partners to ensure that integrated digital campaigns are efficiently executed and optimized across channels.
Your Story.
The Media Activation Manager is responsible for the strategic execution of paid social media, paid search, display, and video advertising campaigns aimed at driving consumer engagement, brand visibility, and business growth. This role demands a deep understanding of social platforms, display, and video networks, with experience in campaign management, optimization, and analytics. The Media Activation Manager will collaborate with cross-functional teams, agencies, and external partners to ensure that integrated digital campaigns are efficiently executed and optimized across channels.
Your Passion. Our Culture.
At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise : Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If you're ready for the right place to belong and grow your career, you can find it here.
Benefits that set us apart.
- Comprehensive medicalincluding Fertility, Adoption benefits, Dental, and Vision Insurance
- Flexible Work Week
Hybrid work schedule - Onsite Tuesday - Thursday with the option to work remotely Monday and Friday
What You Do.
Lead the development and execution of paid social media, paid search, display, and video campaigns across platforms such as Facebook, Instagram, TikTok, YouTube, and programmatic partners.
Collaborate with digital marketing, creative, and content teams to create cohesive campaigns that align with overall marketing goals and messaging.
Manage display and video advertising efforts on platforms like YouTube and various programmatic exchanges, ensuring that campaigns are targeted to the right audience segments and optimized for performance.
Source creative assets for social media, display, and video channels in collaboration with the creative team. Ensure that messaging is consistent across all channels and fits the platform's format and audience.
Use tools such as Google Analytics, Facebook Ads Manager, YouTube Analytics, and DSP (Demand-Side Platform) analytics to track campaign performance and generate actionable insights.
Develop advanced audience segmentation strategies using first-party and third-party data, ensuring that social, display, and video campaigns reach relevant consumer groups.
Stay up to date on emerging trends in social media, display, and video advertising. Regularly evaluate new tools, platforms, and ad formats to ensure the brand remains innovative and competitive.
Collaborate with external agencies, media partners, and ad networks to ensure campaigns are executed efficiently and within budget.
Manage campaign budgets, ensuring that spend is allocated efficiently across social, display, and video channels to achieve business objectives.
Prepare detailed performance reports, sharing insights and recommendations with senior leadership to guide future strategies.
Skills & Abilities
Supervisory Responsibilities
Your Education and Experience.
Our Story.
With over 2,400 employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years. We created the world's first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.
To learn more about our culture and values, please visit our website
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Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
