Marketing Manager, Creative - Cardio Partners - Hybrid

Overview The Creative Manager plays a key role in elevating visual identity and maintaining consistency across all creative touchpoints for a portfolio of brands. Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributer of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers’ emergency preparedness needs are met via Cardio Partners’ nationwide CPR training courses and state-of-the-art program management services. Hybrid Schedule : M&F remote, T-TH office based Responsibilities Summary : The Creative Manager provides strategic leadership and high-level oversight for the company’s creative direction, ensuring all designs align with the brand’s identity and business goals. This role focuses on setting creative direction, approving and refining creative concepts, working closely with designers, marketers, third party agencies, and cross-functional teams to deliver impactful and cohesive visual solutions. As the steward of the company’s creative vision, the Creative Manager ensures that all creative outputs resonate with target audiences and support organizational objectives. Organizational Impact : The Creative Manager plays a key role in elevating visual identity and maintaining consistency across all creative touchpoints for a portfolio of brands. By providing work product approvals and strategic guidance, this position ensures that creative assets effectively communicate each brand’s value, voice, and drives engagement. The Creative Manager's leadership supports cohesive storytelling, strengthens customer connections, and enhances the company’s market position. Essential Duties and Responsibilities : Define the creative direction for all marketing and design projects, ensuring alignment with brand guidelines and business objectives for a portfolio of brands Review and approve creative concepts, designs, and campaigns developed by the design team and external partners Provide strategic feedback and direction to ensure all creative assets achieve strategic objectives, are visually compelling, brand-consistent, and audience-relevant Collaborate with marketing, product, technology, and sales teams to align creative initiatives with overarching company strategies and sales enablement goals Lead the creative ideation process, offering high-level input and refining concepts for maximum impact Ensure all creative projects are delivered on time and meet quality standards by managing workflows and setting clear expectations Stay informed of design trends, industry standards, and emerging technologies to inspire and enhance the team’s work Serve as the final decision-maker on creative outputs, ensuring they align with the company’s goals and resonate with target audiences and each brand Partner with external agencies and freelancers as needed, providing oversight and direction to maintain consistency and quality Advocate for innovation and creativity across the organization, fostering a culture that values exceptional design Willingness and ability to take on larger design projects and work as needed to support demand within department. Additional job duties as assigned Skills / Experience Required : Education : Bachelor’s degree in Graphic Design or a related field 5 years of experience in creative direction, digital marketing, or a related role Strong portfolio demonstrating experience in managing creative processes and producing digital assets Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with web design principles Strong understanding of UX / UI principles and their application in digital marketing Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously Collaborative mindset with excellent communication and interpersonal skills Experience working with analytics tools to measure creative performance and inform decisions Ability to adapt to a fast-paced environment and respond effectively to feedback and evolving priorities Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO / M / F / Veterans / Disabled. Our mission is to be the best partner for those who save and improve patients’ lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.Summary : The Creative Manager provides strategic leadership and high-level oversight for the company’s creative direction, ensuring all designs align with the brand’s identity and business goals. This role focuses on setting creative direction, approving and refining creative concepts, working closely with designers, marketers, third party agencies, and cross-functional teams to deliver impactful and cohesive visual solutions. As the steward of the company’s creative vision, the Creative Manager ensures that all creative outputs resonate with target audiences and support organizational objectives. Organizational Impact : The Creative Manager plays a key role in elevating visual identity and maintaining consistency across all creative touchpoints for a portfolio of brands. By providing work product approvals and strategic guidance, this position ensures that creative assets effectively communicate each brand’s value, voice, and drives engagement. The Creative Manager's leadership supports cohesive storytelling, strengthens customer connections, and enhances the company’s market position. Essential Duties and Responsibilities : Define the creative direction for all marketing and design projects, ensuring alignment with brand guidelines and business objectives for a portfolio of brands Review and approve creative concepts, designs, and campaigns developed by the design team and external partners Provide strategic feedback and direction to ensure all creative assets achieve strategic objectives, are visually compelling, brand-consistent, and audience-relevant Collaborate with marketing, product, technology, and sales teams to align creative initiatives with overarching company strategies and sales enablement goals Lead the creative ideation process, offering high-level input and refining concepts for maximum impact Ensure all creative projects are delivered on time and meet quality standards by managing workflows and setting clear expectations Stay informed of design trends, industry standards, and emerging technologies to inspire and enhance the team’s work Serve as the final decision-maker on creative outputs, ensuring they align with the company’s goals and resonate with target audiences and each brand Partner with external agencies and freelancers as needed, providing oversight and direction to maintain consistency and quality Advocate for innovation and creativity across the organization, fostering a culture that values exceptional design Willingness and ability to take on larger design projects and work as needed to support demand within department. Additional job duties as assigned Skills / Experience Required : Education : Bachelor’s degree in Graphic Design or a related field 5 years of experience in creative direction, digital marketing, or a related role Strong portfolio demonstrating experience in managing creative processes and producing digital assets Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with web design principles Strong understanding of UX / UI principles and their application in digital marketing Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously Collaborative mindset with excellent communication and interpersonal skills Experience working with analytics tools to measure creative performance and inform decisions Ability to adapt to a fast-paced environment and respond effectively to feedback and evolving priorities Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO / M / F / Veterans / Disabled. Our mission is to be the best partner for those who save and improve patients’ lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.