What are the responsibilities and job description for the Public Relations Manager Job at SASSO in Baton Rouge position at SASSO?

Job Description

Salary :

Team SASSO is seeking a Public Relations Manager who is passionate about delivering and capitalizing on brand stories to drive earned media for our agency and our clients. The ideal candidate for this role will be an important contributor to the success of our agency. The Public Relations Manager will drive our Public Relations department by fostering and facilitating PR efforts as well as collaborating and working with all departments to accomplish our goals and the goals of our clients.

The Public Relations Manager is responsible for ensuring all client communication needs are met. The PR Manager will work with key departments of our team as needed to ensure we are delivering press needs for our clients and maximizing their exposure. This role requires the ability to constantly solve client challenges, work with an array of team members, and communicate with media and other stakeholders to drive projects to completion. We believe in the solid foundation of the traditional approach of PR, but we also believe in building from that foundation and always looking ahead to find ways to disrupt the marketplace. The ideal candidate is expected to be very skilled in written and verbal communication and a master of shaping public perception. Your daily tasks will be filled with communications plans, strategic writing (creative and factual), press releases, press communications, media pitches, creating media lists, building media relationships, outreach, social messaging, maintaining corporate image, events, activations, research, reporting, and more.

As part of a full-service marketing agency, the Public Relations Manager is expected to work collaboratively in a group setting as well as individually to meet deadlines and produce work that is on-point with our goals and objectives.

SASSO promotes an environment where all of our employees are continually learning and staying up-to-date on the latest marketing trends and techniques in order to provide the best work for our clients.Attention to detail, exceptional organizational skills, exceptional communication skills (both verbal and written), and timeliness are extremely important to excel in this position. Driving publicity and coverage for both SASSOs clients and the agency itself are paramount to the role.

Employment includes :

Competitive pay

Flexible schedule

Remote-friendly office

Continuing education

Team-building events

Annual retreat (when applicable)

Casual dress code

Room for growth within the agency services

Amazing work environment

Requirements :

5 years of Public Relations experience
Bachelors degree in Mass Communications, Public Relations, Business Administration, or Marketing preferred
Agency experience preferred
Excellent written and oral communication skills
Significant experience building and maintaining media relationships
Experience acting as a company spokesperson
Social media experience including Facebook, Twitter, and blogs
Understands public engagement and its implementation
Experience with tools and services such as Cision, Meltwater, wire distribution services, and other relevant PR platforms
Proficient use of Microsoft Office Products (Word, Excel, etc.)
Experience with office tools such as Workamajig (CRM), Harvest, Dropbox, Google Docs, Slack, and others a plus
Proficient use of Adobe Suite Products such as InDesign preferred
Event planning experience a plus
Commitment to working in a team-based environment
A proactive attitude; willingness to learn and take initiative
The ability to work under pressure and tight timelines and assimilate large quantities of information quickly, while maintaining attention to detail, drive, and flexibility
Resilience to enable you to deal with problems and constructive criticism
A persuasive, confident, and knowledgeable approach to all work communicated
Technologically savvy and up to date in all of the latest trends in your area of expertise
Ability to travel, if / when necessary (although very minimal if at all)

ROLE RESPONSIBILITIES ( Main Responsibilities) :

Develop and execute all public relations efforts of the agency for all client brands and the SASSO brand

Initiate and lead the development and presentation of PR plans for clients

Develop and execute strategic media relations plans, seeking high-level placements in print, broadcast, and online media

Collaborate with internal team members and external partners to drive all public relations efforts

Manage media inquiries and interview requests

Demonstrate understanding of and implement public engagement

Develop and implement an Editorial Content Calendar to drive earned media

Create content for press releases, byline articles, and keynote presentations

Pitch and write press releases, stories, and other press materials with enticing angles for coverage

Develop and integrate communications principles and strategies

Become well-versed in multiple client industries and target sectors

Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Develop and execute Thought Leadership strategies to generate coverage in the intended industries

Build relationships with thought leaders to grow industry awareness

Fully develop corporate communications and internal communications plans

Develop client interaction skillswith media

Develop crisis communications plans and management

Leverage existing media relationships and cultivate new contacts within business and industry media

Manage media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers

Implement and refine traditional and online research techniques

Give direction for team to engage audiences across traditional and new media

Brainstorm, develop, manage, implement, and maintain events and public activations related to campaign efforts and client goals

Monitor, analyze, and communicate PR results on an ongoing basis

Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis

Demonstrate a deep knowledge of integrated communications principles and strategies

Demonstrate understanding of key client information and research including business strategy, industry issues, products and services, audience targets and competitors

Demonstrate understanding of how to apply basic social media tools to client objectives, taking into account how the PR messaging should be utilized on social media through the agency social media team

Edit and proofread written materials for quality and adherence to appropriate writing style

Copywriting of additional agency needs on an as-needed basis

Participate and assist in program brainstorming, development, and planning

Participate in new business processes and pitches as needed

Stay up to date with emerging technologies and trends and demonstrate understanding of how they integrate into communications programs

Serve as a mentor and resource for junior level staff members and interns

Record and submit time, expenses, and POs to the right project codes on a timely basis

Expectations :

Take ownership of agency public relations efforts and public image .

Build and nurture a strong industry network of media contacts.

Maintain a full understanding of the media landscape for clients across various industries.

Craft and guide an outreach strategy to support client objectives .

Perform tasks and create press content quickly without sacrificing quality .

Strategically consider feedback and edit content as needed to comply with requests from clients and leadership.

Be a source for creative thinking as well as analytical thinking to develop press content, assess performance, and adjust as needed to improve.

The role requires flexibility and ability to navigate ambiguity and deadlines under pressure and conflicting requests .

Be solutions driven and forward-thinking

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Public Relations Manager Job at SASSO in Baton Rouge

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