What are the responsibilities and job description for the Satudental is hiring: Marketing Analyst in California position at Satudental?
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Responsibilities :
- Collect, process, and analyze data from various sources, including social media, websites, CRM, digital advertising, and customer data.
- Analyze the performance of online and offline marketing campaigns to identify trends, patterns, and areas for improvement.
- Assist the marketing team in understanding customer journeys and behaviors based on available data.
- Measure the effectiveness of marketing strategies using key performance indicators (KPIs) such as ROI, conversion rates, customer acquisition costs, and retention rates.
- Assess the performance of various marketing channels, including Google Ads, Facebook Ads, SEO, email marketing, influencer marketing, and offline events.
- Identify areas for improvement in marketing campaigns based on data analysis and provide strategic recommendations.
- Prepare regular marketing analysis reports (weekly / monthly) to be presented to the marketing team and management.
- Transform complex data into easily understandable reports and actionable insights through dashboards, data visualization, and presentations.
- Provide strategic marketing recommendations based on data findings to improve campaign effectiveness and budget optimization.
- Work closely with marketing, sales, and product development teams to create data-driven marketing strategies.
- Collaborate with the digital marketing team to leverage and optimize various data analysis tools such as Google Analytics, Meta Business Suite, Tableau, Power BI, and Excel.
- Provide insights to the creative team regarding the most effective content or promotional materials based on performance data.
Requirements :
Your application will include the following questions :
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