Brand Marketing Manager
Now more than ever, our world needs mental health professionals. Day in and day out, they’re doing their best to provide exceptional care to an increasing number of patients. But, they’re working with generic or simplistic tools that limit their potential and growth. We want to change all that – by giving behavioral health organizations everything they need to thrive.
Valant is an established market-leading EHR and Practice Management solution built exclusively for behavioral health. Our purpose is to make our world a mentally healthier place and we’re seeking enthusiastic, passionate individuals to join us as we transform the industry!
As the Brand Marketing Manager, you will play a crucial role in delivering our brand promise to the world. You are the marketing unicorn who’s part digital ninja, part creative wizard, and 100% passionate about transforming tired B2B narratives into mind-blowing brand experiences. In close collaboration with the Sr. Demand Generation Manager and SVP of Marketing, you will develop and execute comprehensive brand strategies that strengthen our market presence, differentiate our products, and support overall business growth objectives.
What You’ll Do
The Brand Marketing Manager will be a strategic leader responsible for :
- Multichannel brand campaign creation
- Comprehensive PR management
- Social media strategy development
- Industry partnership and expert relationship building
- Content and marketing collateral development that disrupts traditional B2B marketing norms
- Consistent, high-impact messaging that tells our brand story across all platforms
Strategic Communications
Design and execute integrated PR and communications strategiesDevelop bold, distinctive brand narratives that cut through market noiseManage media relations and press interactionsPitch editorial content to drive thought leadership through earned media placementDigital and Traditional Marketing
Collaborate with cross-functional marketing team and external resources to create and optimize campaigns across various channels, including digital, social media, print, and event-based marketingDevelop innovative social media strategies that drive engagementProduce standout content that differentiates from competitor messagingEvent, Partnership, and Media Investment Strategy
Strategically select industry conferences and events, assessing conference relevance to target market and aligning event participation with brand positioning and business objectivesEvaluate and secure sponsorship opportunitiesDevelop comprehensive media mix and advertising plan using a data-driven approach to media investmentTrack and measure brand awareness and engagement metrics, optimizing media spend for maximum ROIRelationship Management
Build strategic relationships with industry experts, partners, and influencersCollaborate with creative teams to produce breakthrough marketing assetsNetwork and position the brand as a thought leader in the B2B SaaS spaceWhat You’ll Need
Bachelor’s degree in Marketing, Communications, Business Administration, or related field5 years driving B2B brand strategy, preferably in SaaSStrategic thinker with the ability to translate vision into actionable marketing plans and execute plans with urgencyProven track record of developing and executing memorable, disruptive cross-channel marketing campaignsPortfolio demonstrating successful PR campaigns in tech / SaaS with documented media placements in industry publications; Strong media relations network in B2B technology sector preferredHighly adaptable communicator with a creative, strategic mindset; Must possess exceptional written and oral communication skills, with strong attention to detail and copy proofingDeep understanding of B2B technology event landscapesAdvanced media planning expertiseBrand performance measurement and optimization skillsAbility to work independently; Takes initiative to get things done; Enjoys having direct accountability for resultsLearns quickly when facing new problems, enjoys challenges and finding solutions, seizes opportunityWhat We Offer
Competitive compensation package, including 100% employer-paid medical, dental, vision premiums and HSA contributionsGenerous paid time off policyBonus plans401k100% remote workAbility to work remotely with a strong internet connectionSalary Range for this position is $95,000-$115,000US Citizens and Green Card holders are encouraged to apply. We are unable to sponsor visas at this time. This position can be 100% remote, but employees must be located in : California, Florida, Georgia, Minnesota, New Jersey, Oregon, South Carolina, Texas, Utah, or Washington state.
Skills
Marketing And Advertising Software Development And Hospitals And Health Care
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Salary : $95,000 - $115,000
