What are the responsibilities and job description for the Communications Specialist/Audience Researcher, Health Communication Links Global position at Savvy, Inc.?
Communications Specialist / Audience Researcher, Health CommunicationSummary Description : Links Global seeks a talented and dynamic Communications Specialist / Audience Researcher to support our marketing communications team. The Communications Specialist / Audience Researcher will play a critical role in conducting audience research, analyzing data, and developing targeted communication strategies. This position requires a keen understanding of marketing research, data analysis, and communication tactics to support public awareness, education, and outreach efforts to promote the prevention and treatment of diseases such as obesity and type 2 diabetes. The ideal candidate should be skilled in audience segmentation, communication planning, and leveraging data insights to inform marketing strategies.Qualifications : At least 5 years of experience in marketing communications, with a focus on audience research and data analysisProven experience in conducting audience research, segmentation, and developing targeted communication strategiesFamiliarity and experience working with federal agencies or organizations specializing in supporting public awareness, education, and outreach efforts to promote the prevention and treatment of diseases, preferredKey Responsibilities and Tasks : Conduct thorough audience research, including surveys, focus groups, and data analysis, to understand audience preferences, needs, and behaviorsDevelop audience segmentation strategies to tailor communication messages and materials for specific target groupsCollaborate with content creators and designers to develop impactful communication materials based on audience insightsWork closely with the marketing communications team to create and implement communication plans that resonate with diverse audiencesMonitor and analyze the performance of communication campaigns, providing data-driven recommendations for optimizationUtilize social media analytics, website metrics, and other data sources to evaluate the effectiveness of communication strategiesExamples of Relevant Employment History and Accomplishments : Led audience research initiatives that resulted in promoting disease prevention, improving targeting and engagement of communication campaignsSuccessfully developed and implemented communication strategies that reached and resonated with diverse and underrepresented audiencesUtilized data insights to inform marketing decisions and optimize communication materials for increased effectivenessEducation Requirements : Bachelor's degree in Communications, Marketing, Public Relations, or a related field. Master's degree preferredSkills : Strong research and data analysis skills to conduct audience research and evaluate campaign performanceExcellent written and verbal communication skills to develop compelling communication materialsProficiency in social sciences research, marketing communication principles, data analysis, digital marketing strategies, media placement, knowledge dissemination, and stakeholder engagementAbility to work collaboratively with cross-functional teams and stakeholdersProvide Samples of Relevant Expertise Communicating with Diverse Audiences : Developing culturally and linguistically appropriate communication materials for diverse populationsMessaging plan targeted to audience segmentsStakeholders engagement plans and achievement reports#J-18808-Ljbffr
