What are the responsibilities and job description for the Data Analyst for Digital Growth position at Savvy, Inc.?
**Job Title:** Digital Marketing Analyst
Savvy, Inc. is looking for a skilled Digital Marketing Analyst to join our team in Calabasas, CA.
As a Digital Marketing Analyst, you will be responsible for leading website and mobile app analytics and reporting across all brands, providing CRM analytics and reporting, owning end-to-end conversion funnel reporting for the websites and mobile apps, and providing regular reports and data-driven recommendations to improve site/app customer experience, conversion, and repeat purchase rates.
About Us:
Savvy, Inc. is a leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that results in high-quality, meaningful finished products and memorable celebrations of live events.
We have more than 500 team members across multiple offices, primarily in Calabasas, CA, San Diego, CA, Woodridge, IL, Minneapolis, MN, and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.
Your Responsibilities:
- Lead website and mobile app analytics and reporting across all brands
- Provide CRM analytics and reporting
- Own end-to-end conversion funnel reporting for the websites and mobile apps
- Provide regular reports and data-driven recommendations to improve site/app customer experience, conversion, and repeat purchase rates
- Manipulate and interpret data sets to uncover actionable insights regarding campaign performance, audience engagement, and conversion funnel metrics
- Proactively support marketing segmentation and personalization strategies
- Lead data engineering efforts that manage taxonomy of the website and mobile app events to ensure both completeness and accuracy of digital reporting
- Analyze channel performance and identifies opportunities for media scale and A/B tests
- Be the in-house expert in marketing attribution and MMM
Requirements:
- 3 years of experience required in marketing and digital analytics
- Experience in data mining, analysis, and reporting
- Skilled in campaign analysis and A/B testing design
- Advanced knowledge of SQL
- Experience in Google Analytics or Adobe Analytics
- Experience working with Visualization tools like Tableau, Looker, Power BI
- Some experience with Python
- Experience with multi-touch attribution and MMM is a plus
- Ability to work collaboratively and cross-departmentally
- Bachelor's Degree required
