What are the responsibilities and job description for the Digital Marketing and CRM Analyst PlanetArt Calabasas, CA Interested Not Interested position at Savvy, Inc.?
Company and Vision
At PlanetArt, our vision is to become the leading provider of personalized and on-demand products globally. We empower consumers with unparalleled tools, content, and a seamless end-to-end customer experience, resulting in high-quality, meaningful finished products and memorable celebrations of life's moments.
Our brands include FreePrints and FreePrints Photobooks, popular apps, as well as industry-leading SimplytoImpress card and stationery site, Personal Creations, CafePress, and ISeeMe. Visit us to learn more about our brands.
With over 500 team members across multiple offices, primarily in Calabasas, CA, San Diego, CA, Woodridge, IL, Minneapolis, MN, and Pleasanton, CA, we also have team members in two company-owned offices in China and Europe.
Job Overview
PlanetArt seeks a Digital Marketing Analyst to support our Data Analytics function. The successful candidate will identify key events in the customer lifecycle to uncover opportunities for growth, product adoption, retention, and engagement. This role will analyze data to optimize site content and customer experience, partnering cross-functionally on A/B testing and ensuring timely delivery of results to drive continuous improvement. Experience with digital analytics platforms, CRM, and data visualization tools is required.
Note: Candidates must be local to or willing to relocate to Calabasas, as we operate on a hybrid work model consisting of three days in office per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).
Key Responsibilities
- Lead website and mobile app analytics and reporting across all brands
- Provide CRM analytics and reporting
- Own end-to-end conversion funnel reporting for the websites and mobile apps
- Provide regular reports and data-driven recommendations to improve site/app customer experience, conversion, and repeat purchase rates
- Manipulate and interpret data sets to uncover actionable insights regarding campaign performance, audience engagement, and conversion funnel metrics
- Proactively support marketing segmentation and personalization strategies
- Lead data engineering efforts that manage taxonomy of the website and mobile app events to ensure both completeness and accuracy of digital reporting
- Analyze channel performance and identifies opportunities for media scale and A/B tests
- Be the in-house expert in marketing attribution and MMM
Requirements
- 3 years of experience required in marketing and digital analytics
- Experience in data mining, analysis, and reporting
- Skilled in campaign analysis and A/B testing design
- Advanced knowledge of SQL
- Experience in Google Analytics or Adobe Analytics
- Experience working with Visualization tools like Tableau, Looker, Power BI
- Some experience with Python
- Experience with multi-touch attribution and MMM is a plus
- Ability to work collaboratively and cross-departmentally
- Bachelor's Degree required
Working Conditions
- Work is performed in an office environment with low to moderate noise levels
- Ongoing lifting of up to 20 pounds
- Position requires regular, continuous use of computer
- Position requires regular sitting and standing
- Position requires regular interaction with team members through in-person, phone, WebEx, Slack, or email
- May require occasional travel
Benefits
The compensation range for this position is $75,000 - $95,000 annual salary bonus. PlanetArt offers a comprehensive benefits package, including:
- Health, Dental, and Vision Insurance
- Life Insurance
- 401(k) with matching
- Excellent Work/Life Balance - Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
- Employee Product Discounts
Salary : $75,000 - $95,000
