What are the responsibilities and job description for the Savvy, Inc. is hiring: Influencer Strategist – Gaming & Tech - [Midweight to Sen position at Savvy, Inc.?
Influencer Strategist – Gaming & Tech - [Midweight to Senior, UK / US East, Full Time, Remote]
Senior Influencer Strategist – Gaming & Tech - [Full Time, Permanent, Remote, UK or US East Coast]
Heaven Media is a leading creative marketing agency that specializes in the video game & tech industries. We connect world-leading brands with new gaming & tech audiences globally. Heaven has more than two decades of experience delivering integrated marketing support for clients worldwide.
The Role : Reporting directly to the Creative Strategy Lead, the Influencer Strategist will be fully responsible for global Influencer proposals, working end to end as a core member of the Data & Strategy team to create influencer marketing strategies. Your role will be to deliver end to end influencer proposals for our clients & potential clients. You must be able to independently deliver a full data-driven influencer strategy proposal, inclusive of strategic direction, creative concepts, suggestions for influencers, and KPIs aligned to the client's brief, on time and on budget. You will be expected to outreach to various influencers and talent agencies as part of our proposals to gather initial rates.
Main Responsibilities :
- Lead Influencer strategy on proposals, acting as the go-to strategic expert on content creators.
- Analyse proposal briefs to effectively outline and plan out responses that answer client requirements.
- Work with teams across the business to create a cohesive plan that meets the goals and priorities outlined in the pitch brief.
- Using CreatorIQ and other software to lead Influencer Discovery – finding, analysing and summarising key influencer creators who fit authentically into client marketing campaigns.
- Outreach to influencers and talent agencies, to find rates on new talent and incorporate these into proposals.
- Work with other new business members to create a pitch proposal to meet the goals and priorities of the pitch brief – owning creation of the proposal deck from end to end.
- Take ownership of the calculation of expected performance metrics and estimate costs based on the influencer discovery and the proposed content strategy.
- Have a strong understanding of the latest creator platforms, primarily YouTube, Twitch, IG, and TikTok, with specific experience across mainstream gaming and technology.
- Stay up to date with the latest social media and influencer marketing trends to ensure the company’s services remain competitive and innovative.
- Identify emerging platforms and influencer opportunities that can be integrated into proposals and pitches.
- Lead pitches, both remote (with webcam) and in person.
Essential Skills & Experience Required :
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